With Workspaces, Smartly.io has brought out a new way of creating and running campaigns. Our new UI for campaign management makes it easy to automate and orchestrate all your campaigns, taking advantage of all Meta features.
Thus, starting on 11th December, Smartly will no longer support to create new Automated Ads campaigns in Meta through the Smartly.io platform. The final sunset date is 31st January 2024, where also existing Automated ads campaign will stop being automatically updated and cannot be edited in Smartly tool.
How does this affect me?
If you have Automated Ads campaigns scheduled to run and be automatically updated, you are required to recreate them in Workspaces. Don't worry - we've made campaign creation a lot smoother and enabled you to Clone to Workspaces also Automated Ads, and only have to reapply automation.
How does this affect my campaigns?
No new Automated Ads campaigns
You won't be able to create, clone or publish new Automated Ads campaigns since 11th December 2023.
Existing campaigns won't be updated
On 31st January 2024, existing Automated Ads campaigns will no longer be updated from automation/feed refresh. Edits to image and video templates will no longer trigger ad updates.
Legacy campaign editing available only through Bulk Editing
From 31st January 2024, Legacy Automated Ads campaigns will keep running in Meta according to their setup (budget, schedule, etc.). The only edits available in Smartly will be the ones available from the “Bulk Edit” panel in reporting (bid, budget, schedule etc.).
The Automated Ads single campaign view (as seen below) will still be accessible. You'll be able to see the Changelog and activate or edit Smartly optimization features (such as Stop Loss). However, other edits to the campaign are not possible, and you can’t add new Ad Sets or Ads settings from this view.
Campaign status, budget, bids etc can be edited from Pivot Tables. Other edits can be performed in Ads Manager.
This means you can't edit campaign targeting, add or edit creatives, or edit UTMs for Legacy Automated Ads campaigns.
Automated Ads feeds also discontinued
Also Automated Ads feeds will be discontinued, as they only power Automated Ads. For Workspaces for Meta and other channels automation, you can convert them in Automation feeds. For more information, see Create automation feeds.
From 11th December 2023, you can not upload anymore any new automation feeds. From 31st January 2024, existing automation feeds will stop refreshing and the UI to access those will be removed.