A Smartly user account is required for access to the system. Your Smartly contact will invite you to the Smartly app. Upon accepting the invitation and setting up your user, you can add users later yourself.
User groups provide various access right levels to resources in the Smartly app, such as ad accounts, feeds, and asset folders. Different access right levels determine which actions a user can take when using these resources, but they do not limit what the user sees.
A special feature of managing user access in Smartly is ensuring that user access and ad account access are aligned. This section deals with user accounts in the Smartly app - for details about ad account access, see Manage user access to ad accounts and the Manage ad accounts section.