September 28, 2023 - General Availability
We’re thrilled to introduce Ad Previews for Snapchat! In partnership with Snap, we have incorporated the ability to view a true representation of your ad, allowing you to see exactly what your customers will experience on Snapchat. Gain a real-time visual of your ad during its creation process, instantly grasp how each field influences the final result, identify setup errors, and confirm that your media seamlessly fits the Snapchat ad format.
Ad preview during creation
With ad previews integrated into the ad creation process, you receive immediate feedback with each modification you make. Observing how each field impacts the ad empowers you to gauge its effect and determine necessary adjustments. This preview feature aids in ensuring the quality of your final ad by verifying that you have made the correct selections and that elements such as the public profile, headline, and call-to-action (CTA) do not obstruct crucial portions of the primary image or video. The preview is available on the review page as well for a final quality assurance.
View ads in reporting
Our reporting now includes a visual representation of the final ad, rather than displaying only the main image or video. This enhancement simplifies the identification of ads and offers insights into which ads are performing better.
Ad previews of DPA ads
Additionally, you can now preview dynamic product ads (DPAs), which previously did not display an image or video. This preview reveals how the ad will appear for one of the products within the associated product catalog.
Changes in Smartly.io
Ad previews has been added to three different places within the Smartly.io UI. These include:
- Ad creation process
- Review stage for publishing
- Reporting view for inspecting published ads
Review stage and reporting showed the main image or video only, without profile, headline, CTA etc. This main media has now been replace with the actual ad visual. Additionally, catalog ads did not show any media before. Catalog ads now show previews in the same way as non-catalog ads.
Impact and actions needed
No actions are needed for you. Previews are available for both existing and future ads.