Workspaces for Meta now support Meta's Aggregated Event Measurement (AEM) as campaign attribution, which allows advertisers running iOS14+ App promotion campaigns to have near real-time reporting, thus optimizing their campaigns to adjust their ad strategy more quickly and obtain performance gains. Additionally, based on internal Meta studies, when advertisers run AEM eligible Mobile App Promotion campaigns could see around a 9.5% increase in incremental conversions at the similar cost-per-install or cost-per-action. Learn about reporting for app events that use Aggregated Event Measurement.
AEM campaign attribution selection can be found at the ad set level for IOS14+ App promotion (ODAX) campaigns, both for standard and for Advantage+ App campaigns. Please keep in mind you need to launch new campaigns, as the campaign attribution method cannot be edited after ad set creation - this is Meta limitation.
How to set up AEM as campaign attribution in Workspaces
Before starting: Check that your app is eligible for AEM in Business Manager .
If it is, please follow steps below to select AEM attribution. Otherwise, you need to keep SKAdNetwork as campaign attribution until your app is ready.
Campaign:
Select a new campaign with App Promotion (ODAX) objective and toggle IOS 14. Advantage+ App campaigns are also supported.
Legacy App Install objective is also supported, but we recommend to not use it anymore, as from December 2023 Meta will support only ODAX for new objectives.
Ad Set
On Ad Set level, under Destination and bidding, select Aggregated Event measurement
Proceed as usual with the ads.
For other objectives you still measure results through AEM if your app is eligible but there is no additional selection you need to do at the ad set level.