TikTok's Product Sales ads are catalog-based ads that allows you to reach your customers at scale. You can use the shopping ads format to reach both prospecting and retargeting audiences. It consists of intent (retargeting) and non-intent (prospecting) targeting parts.

• The retargeting part works similarly to classic product retargeting: each and every user will see the product they browsed before in the ads, and video ads will be generated for the whole product catalog based on a video template.
• For the prospecting part, you can select video material that will be shown to people who have not browsed through your products.

Three essential parts are needed to launch a shopping ads campaign:

• Tracking needs to be implemented on your site.
• You need to create and connect a product catalog to Smartly.
• A video template will need to be created to enable video creation for the whole product catalog.

Good to know

• TikTok only supports a maximum of 20 product feeds per catalog.
• TikTok advises that your product catalog size should be less than 50 GB, and the number of products in the feed to be less than 20 million products.

Unsupported

• Product sets cannot be managed in Smartly.