Pinterest ad formats on Smartly

Ads on Pinterest are essentially promotions for existing Pins. In other words, you can't buy advertising space for ad assets that have not been published as Pins.

Regular images

Vertical or square format, these Pin promotions are available for all campaign types/objectives.

Videos

Promote both both standard or max-width videos. Standard video is the same size as a regular Pin, and max width spans two columns. They are available for Awareness, Video Views, Traffic and Conversions objectives.

Carousels

Similar to carousel ads on other platforms, carousel ads for Pinterest allow brands to advertise multiple products or features through a singular ad unit. As Pinterest is the visual platform for discovery, carousels can help advertisers reach users with more expansive visuals and more creatives to interact with - all from one Pin.

Pinterest carousel ads are available for Awareness, Traffic, and Conversions campaign objectives. They can display 2-5 swipeable images, and each image can link to a separate landing page.

Collection

A hybrid format mixing images and video, collection ads can be used to showcase products both singly and integrated in a scene, for example.

Idea (Story)

Idea ads are a multimedia format designed to tell a story. They present the option to follow your account, save the Pin and visit a destination URL. Smartly supports Idea ads as existing Pins but not creating them from scratch.

Shopping ads

Running shopping ads on Pinterest is the equivalent to running dynamic product ads on Facebook. It's a way to boost your distribution and help your products stand out. By using your product catalog or feed for dynamic retargeting and prospecting, shopping ads allow you to showcase product Pins that pull in real-time pricing, availability, and product descriptions to drive transactions to your site.

For more information, see the article Introduction to Pinterest shopping ads.