Meta has added a new attribution option in Ad Set “Engagement-view (for video only)”that is a new way to measure performance of video ads. This is now available in Meta Workspaces
Engaged-view conversions are counted when a skippable video ad is played for at least 10 seconds or 97% of its length if shorter than 10 seconds and a user takes action in a day.
It is available for:
Objectives: Sales (without Catalog toggle), leads or engagement ODAX
Optimization goal: Offsite conversions
You can find it under Destination and bidding in Ad Set Level.
Engaged-view attribution can only be set up at creation and cannot be edited later, this is Meta limitation.
You can also clone/import in Workspaces campaigns from Ads Manager with this attribution.
For Reporting, please refer now to Ads Manager reporting, as Engagement View Attribution is not yet available in Smartly reporting. It'll be available soon.