What are dynamic ads?
Dynamic ads are a type of ad format that automatically generates ads based on the product data in your product catalog. Dynamic ads allow you to create relevant and timely ads on scale.
You can also leverage the powerful Smartly creative templates to scale creative production across your product catalog.
With Dynamic ads you can reach both prospecting and retargeting audiences. These capabilities vary between platforms and please refer to the below articles for platform specific details.
Dynamic Ads are called Shopping Ads on some platforms.
General requirement for dynamic ads
- Prepare your website and pixel
- Create and connect a product catalog to Smartly
- Set up creative templates and connect them to the catalog
The specific steps and requirements may vary slightly depending on the platform used for the Dynamic Ad campaign. Always refer to the platform's specific guidelines for detailed instructions.
Get started with dynamic ads
See how to create dynamic ads in Smartly: