As TikTok is growing as an advertising platform, it is adding more and more options for advertisers to customize their campaign setups. With TikTok's latest rollout of new capabilities, Smartly now supports the following:
- Search ad placement
- Ad-level tracking parameters
- Spending power targeting
- Dynamic daily budgets
Search ads placement & video sharing setting
For the supported campaign objectives, you can feature your ads in TikTok's new search placement. You can also enable or disable video sharing permissions.
Website, app & offline event tracking parameters
TikTok's new advanced tracking parameters on the ad level include
- Website pixels
- App events
- Offline event tracking
Smartly.io now supports all these settings.
Spending power targeting
You can now target a subset of customers with especially high spending power.
Dynamic daily budget
TikTok is rolling out a new default setting for campaign and ad group-level daily budgets.
The daily budget used to be a hard cost cap for the day. With dynamic daily budgets, TikTok will instead use slightly more or slightly less budget for a given day than the budget setting would indicate, but still ensure that the weekly spend is not more than 7 times the daily budget.
The purpose of dynamic daily budgets is to improve ad delivery. If TikTok sees a better opportunity on a given day, its algorithm can make the choice to spend slightly more.
Support for deeplinks & deferred deeplinks
Deeplinks and deferred deeplinks have been a frequently requested feature for the Smartly.io campaign creation. You'll be glad to find that they're now supported for the relevant campaign objectives.
To use deeplinks and deferred deeplinks, toggle Enable deeplinks and enter your Scheme, Universal, or App Link definition.