October 06, 2023 - General Availability
Video ads can be promoted in a new ad format: Max width video.
Where standard video is the same size as regular Pins, max width video spans two columns on mobile. Video ads can help people discover your brand or drive actions on your website.
When it comes to promotional video content, bigger is almost always better and audiences will generally be more inclined to engage with high-impact, visually sharp video ads.
Changes in Smartly.io
There’s a new selection for video format between max width and standard under the ad. This will choose if you use the previously available or new format.
Max width format is only available for awareness and video view campaigns.
Impact and actions needed
There’s no impact on your existing ads. They will use the previously available standard ad format. You can create new ads with the new max width format.
Pinterest’s explanation on Max Width Video ads https://help.pinterest.com/en/business/article/pinterest-product-specs