December 2023 - General Availability
We're rolling out support for four of the most popular TikTok interactive add-ons in the Smartly.io campaign management experience. From now on, gift code stickers, countdown stickers, display cards, and product cards will all be supported on our platform.
You'll be able to use these interactive elements when setting up new campaigns, as well as edit previous ads that have launched with these originally. Interactive add-ons are available for all supported campaign objectives, while the product card is limited to the Product Sales campaigns, as per TikTok's limitation.
You can configure interactive add-ons at the ad level, and you'll find this setting at the bottom of the ad configuration:
For stickers, you can configure the title, the countdown deadline or gift code, the position, and the sticker color. For cards, you're either able to define an image or select the product catalog elements that you'd want to feature.
Beyond the capability to manually configure these attributes, interactive add-ons will also support our feed-based automation. If you're working with many ads or multiple markets, you can define these attributes from a connected feed. So it won't be a hassle to add translations, change coupon codes, or adjust the sticker color easily.
Interactive add-ons are also compatible with our ad preview interface, meaning that you'll get a preview of how the final sticker or card will look like with your ad. There is no need to guess whether the card covers a face or another important element of your creative.
Not using Smartly.io for TikTok yet? Connect an ad account to give it a try, or reach out to your Customer Success Manager to learn more!