June 19, 2024 - General Availability
You can now manage your reserved budgets on Snapchat through Smartly! Smartly has added support for the Reach & Frequency (R&F) objective, as well as budget calculations for your desired reach. You can now create and edit campaigns and ad sets that reserve the budget right here in Smartly, without having to go to Snapchat Ads Manager.
Key benefits
- Reserve your R&F advertising slots directly through Smartly.
- Calculate your reach based on budget, dates, and frequency.
- Open existing reserved campaigns and ad sets in Smartly.
Key features
- Switch the budget type from auctioned to reserved at the campaign level.
- Calculate desired reach from budget and frequency, or budget from reach and frequency.
- Publish and edit R&F campaigns through Smartly.
- Utilize Smartly features, such as automation and image templates, within your R&F campaigns.
Changes in Smartly
Campaigns and ad sets now have the necessary fields to set up R&F campaigns.
Limitations
According to Snapchat's rules, R&F campaigns need to be published as active. They can only be paused once and cannot be reactivated after being paused. Pausing the campaign releases the reserved advertising slot for use by other customers.
Impact and actions needed
No action is needed for current campaigns.