Slideshow ads are a type of lightweight video ad format created from a series of still images. Slideshows are easier to create than video and more entertaining to watch on every device and connection speed. Slideshow ads are easy for advertisers to use and engaging for people to watch.
In Smartly.io, you can create Slideshow ads automatically from your feed by using Smartly.io Automated Ads, or you can create a regular campaign and select slideshow images manually.
When to use Slideshow Ads?
1: No feed? Create video slideshow by uploading the photo slides manually
Take the advantage of the lightweight slideshow ads and take your stories to audiences who don't engage well with photos and have limited bandwidth that blocks ideal video experience.
2: Create Slideshow of your top selling products automatically
Filter and sort your feed to contain only top-selling products and create a slideshow of your top selling products automatically. You can use Google Analytics data or any performance data in the feed to determine the best selling products.
3: Manually pick the products from the feed
If you cannot filter the best products from your feed, you can hand pick the products with "in" rule in filtering and type the product IDs. Separate IDs with commas.
To manually create and use a slideshow video in your video ads, open up a regular campaign creation mode and go to Ad creative tab. Select Post type either as Page post ad or Mobile app ad. You can use slideshow videos with the Carousel, Video and Collection post type. To create your slideshow video, click the Create a slideshow link below the video input.
Use the slideshow editor to select images from your account's image library or upload new images. You must use at least three images in your slideshow.
You can drag and drop multiple images from your drive in one shot to create Slideshow.
Once they are uploaded you can change the order of the images by drag and drop.
You can also reuse the created slideshow video in your other ad creatives by simply selecting the video in your video library.
Slideshows in Automatic Ads
If you want to create Slideshow Ads automatically from your feed, open Automated Ads campaign and go to Ad Template tab. Select Post type either as Automated Ad or Automated Mobile App Ad. With Automated Ad Slideshow ad selection is under Video.
With Automated Mobile App Ad Slideshow ad selection is under Video Mobile.
Next select if you want to use images straight from the feed, apply Dynamic Image Template for images from the feed or use static images in your ad and how many products you want to include per ad from your feed.
Slideshows in Dynamic Ads
Slideshow per product
Note: This is an experimental feature. Contact our support or your account manager to learn more.
In Dynamic Ads campaigns, select the Use Slideshow option to enable slideshow. This is only available for the carousel ad format.
The slideshow will scroll through all the images configured for the product, including the main image and the image templates. Due to Facebook's restrictions, it's not possible to change this behavior. Check the ad preview to see how the end result looks like.
If you want to have better control over which images to show, we suggest creating a separate catalog for slideshows. (Generally we would advise minimizing the number of catalogs to maximize the data for Facebook's product recommendation algorithms.) If you'd like to use multiple images per product from your feed, see Adding multiple images from a feed to a Dynamic Ads catalog.
If you'd like to replace the product main image with an Image Template, contact our support or your account manager.
Slideshow per category
With Categories for Dynamic Ads, you can choose to use a slideshow that scrolls through the products in a product category you have defined. Under Catalog Display Options, select Show item categories and Use Slideshow as the Media type.
Due to Facebook's restrictions, it's not possible to use Image Templates when advertising product categories.