If you are running ads in Audience Network or in Instream Videos you can block your ads from running on specific websites or apps within the Audience Network or in the Instream Videos of specific publishers by uploading block lists to Facebook. Note that blocklists will limit your campaign’s delivery options and will result in fewer people seeing your ad. Use block lists to block your ads from running alongside certain types of content within Audience Network and Instream Videos.
⚠️ Meta has announced that Instagram In-Stream video ads (previously known as IGTV ads) will no longer be supported as of March 28th 2022. Ad campaign spend delivered to Instagram In-Stream video ads will instead be delivered to Facebook In-Stream Videos, Instagram Feed, or other placements that you have opted-in to through Manual or Automatic Placement.
How can I create a block list?
Block lists are created and updated in Facebook Business Manager. See instructions for how to create a block list in Facebook here.
How can I use a block list in Smartly.io?
Once you have created a block list in Facebook you can use it in Smartly.io under Audience Network exclusions under Audience tab.