| Name |
Description |
Includes |
| Video plays |
The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. |
? |
| Video views |
The number of times your video ad was viewed for 3 seconds or more |
Both autoplay and click-to-play |
| ThruPlays |
The number of times your video was played to completion, or at least for 15 seconds. The full length of the video is considered to be at least 97% of the video. |
? |
| Video watched (50%) |
The number of times at least 50% of your video ad was viewed |
Both autoplay and click-to-play |
| Video watched (75%) |
The number of times at least 75% of your video ad was viewed |
Both autoplay and click-to-play |
| Video watched (95%) |
The number of times at least 95% of your video ad was viewed |
Both autoplay and click-to-play |
| Video watched (100%) |
The number of times your entire video ad was viewed |
Both autoplay and click-to-play |
| Video watched (10 seconds) |
The number of times at least 10 seconds of your video ad was viewed. This metric has been removed by Facebook. |
Both autoplay and click-to-play |
| Video watched (30 seconds) |
The number of times at least 30 seconds of your video ad was viewed |
Both autoplay and click-to-play |
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