Change Attribution Window Overview
You can change the attribution windows (click-through and view-through) and statistics timeframes quickly in the dropdowns on the top right of the blue navigation bar. The selections will only affect the statistics figures displayed. Automatic optimization is not affected by these selections.
To learn the basics of attribution windows, refer to this Facebook article.
NOTE: The selection does not affect Mobile Measurement Partner events reporting, which have a fixed attribution window.
Latest synchronization for statistics
On the right side of the timeframe selection dropdown, you can see by hovering the icon the last times your statistics were updated in Smartly.
Account Default Attribution Windows
You can set the default attribution windows for an account in the account in Settings → Account.
NOTE: The account default attribution window might affect Smartly.io s features like optimization strategies and Predictive Budget Allocation: the new setting will be used as default when setting up these features, and the features set up to use the default will use the new default. If you use these features with Facebook's metrics like pixel events as attributes, the default attribution window tells these features which conversions should be included in the optimization, and thus affect the numeric values. Make sure your default attribution window is in line with the attribution model used by your company internally.