We have gathered you some of the best courses from Facebook Blueprint. The courses are very short (approximately 15mins per course) so you can get the essential information just in couple of hours.
If you a more advanced user or even just starting to gather the knowledge from Facebook Marketing, these courses will provide you tools and information to improve your campaigns and get better results.
Many courses you have also other language version than English. Note: to access these courses you have to use Facebook with that designated language.
Browse through the courses below and select the courses that interest you!
1. Introduction to Facebook
Welcome to Marketing on Facebook
Learn why Facebook is the perfect place for advertisers and businesses to connect with real people and build connections through photos, videos and ads. See how successful brands leverage the relationships build on Facebook to drive real business results.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Facebook Terminology
Facebook connects you with the people who matter to you so you can deliver personalized marketing at scale and realize real business results. Learn about the terminology we use related to marketing on Facebook.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
2. Best Practices
Brand Best Practices
Facebook is one of the best places to raise brand awareness. This course will show you how successful integration of Facebook's tools can build brand awareness and ensure your message reaches your desired audience.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Creative Best Practices
A successful Facebook campaign allows you to share real, authentic conversations. This course will show you how using creative best practices can pull an engaged audience into the conversation.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish
Direct Response Best Practices
Whether you're driving sign-ups on your website, sales in store, or installs for your mobile app, this course will introduce you to the products that can help drive your business objectives.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Successful Campaigns
Have you ever wondered what makes a successful Facebook campaign? In this course you will have access to some of the possibilities, as well as learn how campaign goals play a vital role in many Facebook success stories.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Gaming Best Practices
This is an exciting time to be developing and marketing games, especially mobile games. Learn how to get your game discovered, gain and retain players, and monetize your game.
Languages: English
3. Facebook Pages
Introduction to Facebook Pages
Having a Facebook Page is the first step towards giving your business a voice on Facebook. This course will show you how having a Facebook Page helps you share your stories, as well as connect you with your audience.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Creating a Facebook Page
Creating a Facebook Page is easier than you think. This course will walk you through the simple steps associated with creating a Facebook Page, as well as help you understand how to start connecting with others through building an audience and posting.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
4. Purchasing Ads
Ad Auction and Delivery Overview
The Facebook ad auction is designed to maximize advertiser value and optimize the experience of consumers. Learn how the Facebook ad auction works, how budget pacing affects the delivery of your ads, and how ad relevance can influence ad performance.
Languages: English
Buying Channels
There are many channels for buying advertisements on Facebook. In this course, you will learn about Facebook’s Ad Auction, Facebook Marketing Partners and Insertion Orders (IOs) so that you can determine the best methods for buying ads on Facebook.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Campaign Structure
Facebook's campaign structure makes it easy for you to organize, optimize and measure the performance of your ads. In this course you will learn how to organize your ad within the campaign structure on Facebook.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
4. Managing Your Ads
Business Manager
Business Manager is a tool to help businesses and agencies manage their Facebook Pages, ad accounts and apps in one place.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
5. Advertising Objectives
App Engagement
Encouraging people to use your apps after they have installed them is important to any app developer. This course will show you how to persuade people to use and advertised app once they have installed them.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
App Installs
Mobile app ads are an increasingly popular method of advertising. This course will show you how Facebook can help encourage people to install your apps.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Boost Your Posts
Having your posts visible in people's News Feed can lead to increased engagement, which often allows you to reach even more people. This course will show you how to boost your posts so they are more likely to appear in your audience's News Feed.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Clicks To Website
A well-placed, informative ad can often encourage people to visit your website. In this course you will learn how best use a Clicks to Website ad to drive people to your website.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Event Responses
Event planning through Facebook is a great way to connect with your audience. In this course you will learn how you can bring more people to your event with a well-placed Facebook ad.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Offer Claims
A well-placed offer can be a great way to engage existing audiences and bring renewed attention to your business. In this course you will learn how you can promote timely discounts and other deals within your Facebook News Feed through Offer Claim ads.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Simplifying Lead Generation in a Cross-Device World
Lead ads can enhance customer acquisition campaigns by making it easier for target audiences to submit their information to you. With lead ads, native forms are pre-filled with contact information that customers have publicly shared on Facebook.
Languages: English
Video Views
Facebook combines the power of sight, sound and motion with unparalleled reach, mobile engagement and fine-grained targeting capabilities. In this module you will learn how video ads can showcase your products, ideas, and business.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Website Conversions
This course will show you how using Facebook's conversion pixels can help you track what people are doing on your website and provide you with data about how your ads are doing, allowing you to optimize your actions on Facebook.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Reach and Frequency Buying on Facebook
Reach and frequency buying is a powerful and predictable way to advertise on Facebook and Instagram. While the reach and frequency buying tool is relatively new, it’s a familiar and proven way of buying in traditional media. Learn how to utilize this ad buying type in your campaigns.
Languages: English
6. Targeting
Targeting - Core Audiences
In this course, you will learn how Core Audiences can help you reach the right people at scale with minimal waste.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Targeting - Custom Audiences
Sometimes the most valuable audience is the one you already have a connection with. This course will teach you to use Custom Audiences to reach people across devices based on the data you already have access to in a privacy-safe way.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Targeting - Lookalike Audiences
Lookalike Audiences are based on sophisticated modeling and identify people who share similar likes, interests, or characteristics as your current audience. This course will help you understand how and when to use Lookalike Audiences.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Turn Shoppers Into Buyers With Dynamic Ads
Dynamic ads helps you create personalized ads that you can deliver to the right person at the right time. This solution automatically generates ads based on the products people have browsed on your website or app.
Languages: English
Using Facebook Pixel to Measure, Optimize, and Build Audiences for Campaigns
The Facebook pixel is a piece of code for your website that enables you to measure and optimize, as well as build audiences for your ad campaigns. In this course, you will learn how to use the Facebook pixel to make your campaigns more effective.
Languages: English
6. Campaign Optimization
A/B Testing
A/B Testing can help you compare the performance of two different ads for the same campaign. This course will teach you how to take advantage of Facebook's ad optimizer so that you can identify which of your ads are delivering the best results.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
6. Reporting and Measurement
Brand Measurement Solutions
Learn about a new approach to measurement—an approach focused on people rather than cookies and clicks.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Direct Response Measurement Solutions
Learn about a new approach to measurement—an approach focused on people rather than cookies and clicks.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Mobile SDK
Facebook’s Mobile Software Development Kit (SDK) allows you to enable your app to connect to people using Facebook. This course will show you how to use our development kit to make those connections.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
7. Additional Insights
Ad Policies
The Facebook ads team has developed a set of guidelines that keep Facebook the fun and safe place people have come to expect. This course will help you understand those guidelines while sharing and promoting your products and services.
Languages: English - Korean - Chinese (Simplified) - Portuguese - German - Spanish - Japanese
Audience Insights
Facebook Audience Insights allows you to learn more about your customer segments, whether you care about geography, demographics, lifestyle, purchase behavior, or all of the above. These insights help you create marketing messages that drive results.
Languages: English
How Facebook Marketing Partners Can Help You Succeed
From creating content to planning cross-channel campaigns, advertisers can easily lose valuable time that could be spent running their businesses. In this course, learn how Facebook Marketing Partners can help you market smarter and better.
Languages: English
8. Instagram
Instagram for Business
On Instagram, your message reaches consumers where they follow their passions and explore the world through imagery. For these reasons, Instagram is a highly-relevant environment to share your business’s story or showcase your products, apps or services.
Languages: English
Instagram Ad Types
There are a number of ad types available on Instagram today. Learn how each of these can be used to achieve your business objectives.
Languages: English
Instagram Buying Objectives
Whether you are looking to drive traffic to your site, increase video views, app installs, or drive engagement and conversion towards a sale, Instagram ads can help you to achieve your business objective.
Languages: English
Facebook and Instagram
Whatever your objective, Facebook and Instagram are both essential advertising platforms in today's world. They are distinct platforms that lead both digital and mobile media in their own right.
Languages: English