This article gathers the best practices of video usage in ads from Facebook Resources. Let us know if you find more resources about videos that you have found valuable.
Facebook Video requirements
In image below you can see what ratios are supported in different Facebook placements. If there is an i then the video might be masked to fulfil the video ratio requirement. See more details from the Facebook source: Facebook Video requirements
Facebook: Remix, 2017
In this Facebook resource:
- Learn how other advertisers use visual assets to create video assets for Facebook campaigns
- 3rd party tools to be used for video creatives, creating GIFs, videos, etc.
Facebook IQ: Capturing Attention in Feed: The Science Behind Effective Video Creative, July 5, 2017
In this Facebook help article:
- Methodology (How the study was conducted)
- Optimizing video creative for feed
- Breaking through and making video ads memorable
- What it Means for Marketers - Design with the screen in mind - Think holistically about creative - Get creative—Test, learn, iterate
Facebook IQ: Capturing Attention in Feed: The Science Behind Effective Video Creative, April 20, 2016
In this Facebook help article:
- The challenge of measuring return on ad spend
- Facebook reaches beyond the TV
- The planning and reach trade-off
- What it means for marketers - Plan campaigns from the start to run across TV and Facebook - Reach audiences that are difficult to find on TV alone - Find out more about our measurement solutions
Advertising with Videos - Facebook Help Center
In this Facebook help article:
-
Getting Started
- 6 tips for better mobile video (with video examples!)
- Guide: Video Aspect Ratios on Facebook, Instagram and Audience Network
- What video formats can I use for my video ads?
- Optimize video ad quality
- About video ad metrics
- Understanding Video Metrics for Ads
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Troubleshooting video Ads / Frequently Asked Questions
- What video formats can I use for my video ads?
- I'm having trouble uploading a video for my ad. What should I do?
- Will my video ads play automatically?
- Why will my video ad have no call to action?
- What are videos that loop, and will they impact my video ads?
- Can I use GIFs in my ads?
Smartly.io articles related:
Video Adverts: Testing What Works for the Mobile Feed, April 20, 2016
In this Facebook help article:
- What makes a video advert work in the mobile feed?
- Video creative examples (Finish, Well's Fargo, Wrigley)
- New features for purchasing and planning adverts
Capture Attention with Updated Features for Video Ads, February 10, 2016
In this Facebook help article:
- Automated captions for video ads on Facebook
- More reporting and buying options for video ads
- Tips for building video creative for mobile feed
Bring Video Ads to Life: Best Practices for Video Creative on Facebook, July 21, 2015
In this Facebook help article:
-
Best Practices for Video Creative
- Tailor your story to your audience.
- Invest in production.
- Use the first few seconds wisely.
- Focus on storytelling.
- Tell your story with and without sound.
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Introducing the Video Ads Creative Spotlight from Facebook IQ - Link to Facebook IQ blog