Automated Ads is a key solution in combining paid social and creative teams. Automated Ads provides a flexible framework for running big campaigns: it connects with Image and Video Templates, and takes care of creating, archiving and updating your ads based on changes in your data source.
Automated Ads can automate your prospecting bottlenecks that Dynamic Ads with Broad Audience is not yet able to cover.
To get started with Automated Ads, check out the Mastering Automated Ads learning plan in Smartly.io Academy:
The learning plan will get you up and running from the basics of automating the repetitive tasks in campaign creation and management, and it extends to cover advanced campaigns and techniques.
Solving the bottlenecks of prospecting automation
Every vertical uses this solution a bit differently. What is the bottleneck we can fix for your business?
If you are advertising shops, rental locations, products, hotels, flights, subscriptions, etc. and you have a structured list of these items constantly updated with fresh data, you can integrate the list into Smartly.io to keep your ads synced. Check out our Best practices and use cases for Automated Ads.
If you're already familiar with Automated Ads and looking for instructions on how to use them, jump on ahead to our article on Setting up Automated Ads campaigns!
Let's look at an example with feed that includes information about best-selling products. Here is how the filtering works:
What are the differences to Dynamic Ads Broad Audience?
If you want to show the most suitable products, destinations, hotels, etc. for each user in your prospecting audience, you should always use Dynamic Ads with Broad Audience. For more customized feed-based campaign setups, Automated Ads is often the right choice.
For more examples and in-depth explanation of the differences, see our article on the Difference between Automated Ads and Dynamic Ads campaigns.