There are some generally accepted best practices from which any online advertiser should start off. This is low-hanging fruit, easy to implement and profitable.
Keep things simple
The most important things are focusing on what creates the biggest impact and avoiding focusing on too small things, such as micromanaging your campaign bids and budgets. This has several benefits:
- Not wasting time doing manual and repetitive tasks
- Managing campaigns is easier
- Testing things in the accounts are easier
- Having an easier time discovering and understanding performance-affecting factors
It can be really tempting to make decisions based on data from the performance of the first few days, or the cost of the first conversions. It is important, though, to ensure that enough conversion events have accumulated, so the Facebook delivery algorithm has had a chance to learn to work optimally. According to Facebook, your ad set needs to get about 50 optimization events within a week since an ad set has started to run, or since the last significant edit, to complete the learning phase.
After you have tried out implementing best practices, it is time to figure out new ideas for testing.