Image Templates are a Smartly.io solution aimed at automating the creative process. With Image Templates, you can create personalized ads at scale by combining graphics layers with dynamic information from a product feed or catalog.
Image Templates are fully customizable and available for nearly all creative formats. They allow you to flexibly design creatives that include information from your product feed, such as the price or rating of a product.
Here are some examples of what you can do with Image Templates:
Looking for more inspiration? Check out our Example Image Templates.
Why use Image Templates?
Image Templates help you automate the creative process. Benefits from using them include:
- Visually appealing creative expression at scale
- Speed & ease – create thousands of customized creatives at once
- Better performance – Image Templates are proven to perform better than raw product images
- Brand personalization – replicate your brand look and feel
- Always up-to-date – ads using Image Templates are automatically updated with the latest pricing/offers from your feed
- No more ad fatigue – easily create variations of templates and refresh your creatives
Where can I use Image Templates?
Image Templates can be used in Dynamic Ads and Automated Ads as well as in Static Ads that are not based on a feed. For instructions on how to use Image Templates in each of the campaign types, see
How do I create an Image Template?
For instructions on how to create Image Templates, see our article on using the Image Template Editor.