ℹ️Pivot Tables has been recently renamed to Campaigns. All Pivot Tables functions are still available in the renamed view. For more information, see our product update post on the renaming.
Introduction to Campaigns
Smartly.io Campaigns allows you to analyze and visualize performance data, generate insights and manage campaigns in one place.
Walkthrough of Campaigns
Combine and analyze data from different sources
Pivot Tables saves you hours jumping between different tools and data sources, exporting data and re-creating reports.
Whether you are using internal metrics or 3rd party tracking partners, Pivot Tables can generate reports with both 1st party (real-time data from social platforms) and 3rd party (tracking partners) data.
Supported data sources:
- Google Analytics
- Adobe Analytics
- Custom server-to-server (S2S) events
Create and share flexible reports
Pivot Tables makes it easy to analyze campaign performance with different kinds of drilldowns and flexible columns. You can use custom expressions to create new columns on the fly. For instance, you can combine several data sources to create a blended metric.
It’s easy to create, edit, save and share reporting views. Saved views store all parts of the reporting view:
- view name
- columns (and their widths)
Learn more and apply some of the most popular reporting use cases in just a few minutes.
Gain insights from graphs
Visualizing data is a great way to transform spreadsheets into human-friendly insights. Pivot Table graphs offer a flexible tool that helps you identify how performance data is trending over time, or to visualize performance across different dimensions and selected subsets of data.
Whether your goal is to communicate what you discover or simply to speed up your analysis, Pivot Table graphs help you work more efficiently.
Leverage your data in other tools
Pivot Tables also supports various export options, including Microsoft Excel and CSV file formats, scheduled Email reports, and an export API that makes it possible for you to import the reports from Pivot Tables with your internal business intelligence system.
Use filters and advanced expressions to dig deeper
Pivot Tables provides flexible data filters that remove irrelevant information for decision making with a few clicks. Advanced custom filters are also supported for more sophisticated filtering rules.
Custom expressions allow advanced users to create custom metrics that provide direct answers to questions such as:
- Are my budgets being spent according to schedule?
- Which are the campaigns, ad sets, ads, and creatives that are hitting my KPIs?
- How much budget have we spent on each funnel stage over this month?
See more from popular use cases.
Take immediate action based on insights
Pivot Tables offers the capability of adjust bids, budgets and statuses directly from the reporting view on any level.
You can also add or edit creatives across ad sets and campaigns without navigating back to the campaign manager. Changes will only go live after reviewing, which helps you avoid errors in campaign management actions.