Dynamic Ads allow you to create relevant, timely and highly personalized ads based on the products people have viewed on your website or in your app.
Dynamic Ads look just the same as any other link ad, carousel ad or collection ad available on Facebook, Instagram, or the Audience Network. However, you don't need to create the ads individually on your own: Facebook creates the ads dynamically based on individual users’ behavior.
This section first outlines what is required in order to create different types of Dynamic Ads. After taking care of the required steps for running Dynamic Ads, you are ready to start creating your campaigns! You can then have a look at the different types of Dynamic Ad campaigns, their characteristics and how to set them up among other things. Use the links below to get started!