Automotive Inventory Ads (previously known as Dynamic Ads for Automotive) allow showing customized ads for people who are in the market for a vehicle. Similar to other types of Dynamic Ads, the decision on which item to show to a user is based on multiple signals such as actions they've taken on your site or in your app. Manufacturers and dealers can upload their entire catalog of vehicle inventory with relevant details such as make, model and year to automatically generate ads that show the most compelling inventory and features to the right person.
To get started:
- Create a Vehicle Catalog
- Set up the auto-specific Pixel/App SDK events
- Create an Event Source Group in Catalogs > Events and select the pixel(s) and app(s) used to build the Dynamic Audiences. Event Source Group can also be created directly while creating a campaign, on the Audiences tab.
- Create your Automotive Inventory Ads campaign!