Brand Awareness objective allows you to optimize delivery towards Ad recall lift. This goal aims to maximize the number of people who are likely to remember seeing your ads.

How to use this in Smartly.io?

Optimizing for brand awareness

1. Create a campaign with Brand Awareness as Facebook objective.
2. Optimize bidding (Optimization goal) towards Ad recall lift. Use Impressions as your Billing event.

Understanding results

Two additional metrics are available for campaigns using Brand Awareness objective:

Estimated Ad Recall Lift (People): Estimate for the number of people how would remember seeing your ad if we asked them within 2 days. Note that this number is an approximation produced by machine learning models used to predict ad recall lift. If you want to measure ad recall lift accurately, you should run a brand lift study.

Cost per estimated ad recall lift (people): Average cost for each Estimated Ad Recall Lift.

Facebook Blueprint courses

Building Brand Awareness with Ads