Real estate ads are a type of Facebook dynamic ads for promoting your property listings based on a catalog. Real estate ads used to be known as Dynamic Ads for Real Estate (DARE).
The recommendation engine used in this product is specially adjusted to the needs of real estate advertisers. It will take for instance the properties address and property similarity into consideration when choosing which products to show to the user in a dynamic ad. You can also create real estate-specific retargeting audiences with this product, for example people who have searched for houses with a specific amount of bed and bathrooms on your platform.