Note: Meta will updating their Facebook campaign objectives in the later half of 2022. The main change simplifying campaign creation by reducing the available objective choices from 11 to 6.
Read more in Product Updates.
Facebook offers different campaign objectives to cater to different business goals. However, not all combinations of ad placements, campaign objectives, and creative types are possible. For example, if you select the Video Views campaign objective, you can only use video ad creatives.
For details on the available combinations, see the Facebook Ads Guide.
ℹ️ Note: Once a campaign has been created, the Facebook objective cannot be changed.