đĄ Smartly.io supports a wide variety of distinct features and tools to help create campaigns and ads on Facebook. The key differences outlined in the table below help understand the value-adds of each major campaign type and help in selecting the one that best fits the business goals.
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Campaign type comparison |
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Feature |
Regular | Automated | Dynamic |
Feed-based |
â |
â |
|
Prospecting |
â |
â |
â |
Retargeting |
Custom Audience |
Custom Audience |
Pixel, App |
Ad templates |
Image + Video |
Image + Video |
Image |
File hosting |
â |
â |
â |
Ad formats |
Link, Photo, Carousel, Slideshow, Instagram Story, Lead, Instant Experience, and Video ads |
Link, Photo, Carousel, Slideshow, Instagram Story, Lead, Instant Experience, and Video ads |
Link, Carousel, Collection |
Automatic ad creation |
â |
â |
|
Automatic ad set creation |
â |
â |
|
Automatically promote feed items |
â |
â |
|
Placement Asset Customization |
â |
â |
|
Hyper-localized ads |
â |
â |
|
Dynamic product targeting |
â |
||
3rd-party API integration |
â |
||
Technical requirements |
1+ Pixel/App Event |
Feed, 1+ Pixel/App Event |
Catalog, feed, 3+ Pixel/App Events |
Estimated campaign creation time |
30 minutes |
10 minutes |
5 minutes |