Facebook campaign types in Smartly.io: key differences – Knowledge Base - Smartly

💡 Smartly.io supports a wide variety of distinct features and tools to help create campaigns and ads on Facebook. The key differences outlined in the table below help understand the value-adds of each major campaign type and help in selecting the one that best fits the business goals.

Campaign type comparison
Feature	Regular	Automated	Dynamic
Feed-based		✔	✔
Prospecting	✔	✔	✔
Retargeting	Custom Audience	Custom Audience	Pixel, App
Ad templates	Image + Video	Image + Video	Image
File hosting	✔	✔	✔
Ad formats	Link, Photo, Carousel, Slideshow, Instagram Story, Lead, Instant Experience, and Video ads	Link, Photo, Carousel, Slideshow, Instagram Story, Lead, Instant Experience, and Video ads	Link, Carousel, Collection
Automatic ad creation		✔	✔
Automatic ad set creation		✔	✔
Automatically promote feed items		✔	✔
Placement Asset Customization	✔	✔
Hyper-localized ads		✔	✔
Dynamic product targeting			✔
3rd-party API integration		✔
Technical requirements	1+ Pixel/App Event	Feed, 1+ Pixel/App Event	Catalog, feed, 3+ Pixel/App Events
Estimated campaign creation time	30 minutes	10 minutes	5 minutes

Feature

Feed-based

Prospecting

Retargeting

Ad templates

File hosting

Ad formats

Automatic ad creation

Automatic ad set creation

Automatically promote feed items

Placement Asset Customization

Hyper-localized ads

Dynamic product targeting

3rd-party API integration

Technical requirements

Estimated campaign creation time

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