Tracking is a crucial part of measuring marketing effectiveness. Smartly.io tool includes an extensive Analytics view, but if you want to see and analyse your Smartly.io campaign results, e.g., at Google Analytics, you have to use the industry standard tracking method, named URL tags.
- Website conversion tracking using a Meta Pixel
- Web traffic tracking with URL tags, or click tags
- In-app tracking with installed Facebook SDK or 3rd party Mobile measurement partner SDK