Dynamic Ads allow you to create relevant, timely and highly personalized ads based on the products people have viewed on your website or in your app.
Dynamic Ads look just the same as any other ad, however, you don't need to create the ads individually on your own: Snapchat creates the ads dynamically based on individual users’ behavior.
With Smartly.io you can also:
- Leverage Smartly.io Image Templates to scale creative production across your product catalog and launch personalized Dynamic Ads on Snapchat.
- Use Smartly.io's feed processing tools and tune your datasource to match Snapchat requirements.
Requirements to run Dynamic Ads campaigns
In order to run Dynamic Ads for Snapchat through Smartly.io, there needs to be few things in place:
- Snapchat Pixel / SDK sending required events for Dynamic Ads
- Snapchat catalog containing product data
You are now ready to create a Snapchat Dynamic Ads campaign in Smartly.io!