ℹ️ Note: Instagram Story polling sticker ads are only available for regular campaigns.

Polling stickers let you ask potential customers questions using the two-question poll previously only available for organic Instagram Stories so your audience can interact with your ad in a fun and engaging way.

How does it work?

In the Creative Tab, when using link and video ads, you will find a checkbox for adding a Polling sticker to an Instagram Story under the media selector.

With the Sticker specs you can change the size & position of the poll on the image.

What objectives are supported?

All objectives that work with Instagram Stories are supported – for example conversions and link clicks.

What are the limitations?

• Automatic placements are not supported yet. You need to select Instagram Stories as the only placement when using polling sticker ads.
• You can only use a single image or video in 9:16 aspect ratio, such as 1080x1920 pixels.
• Only supports polls with a question and two answer options – other stickers and question types are not supported for now.
• You can’t retarget people based on poll answers. This goes for both if they answer in general, or choose a specific answer.
• Reporting on poll answers is currently not available in Smartly.io yet. The results can be reviewed in Ads Manager for each ad under View Charts. 
  • Click on the ad name that contains the poll sticker you'd like to see ad metrics for
  • Click View Charts
  • See available metrics in this Facebook resource