Automate Facebook Custom Audience Segmentation
Facebook Custom Audiences enable advertisers to create hyper-focused remarketing ads, targeting a large variety of custom segments, like site visitors and cart abandoners. Remarketing to these specific audiences helps reengage them on things like products they expressed interest in or left in their cart, and encourages them to take the next step towards a conversion.
The manual creation and segmentation of Facebook Custom Audiences is normally time-consuming and laborious. With enhanced automation from Smartly.io & Zapier, advertisers can now streamline this process to seamlessly add customer data from other apps to Facebook Custom Audiences, so you can you reach the people most important to your business.
Zapier enhances Facebook Custom Audiences by automatically segmenting email lists, automatically sending emails via drip campaigns, and automating unsubscribers lists, to name a few. With integrations to 3,000+ apps, Zapier can help get your customer data into the right Custom Audience. By setting up a quick Zap (aka trigger), users can automate these audience segmentation processes quickly and easily, without any code.
Automatically segment contacts and subscribers
Different subscribers respond to different kinds of messaging and email content. New to brand subscribers might react to offers for a first purchase, while subscribers from a webinar engage with your informational and educational material. Depending where subscribers are in the sales funnel, or what their demographic is, for instance, marketing content will likely differ.
With Zapier's automated tools, you can start to organize these different subscribers into different groups. Then, you can create and deliver the right message to the right segment. For example, if you segment your audience in your CRM, you can use a Zap to update the contacts in your Facebook Custom Audience automatically. Likewise, you can set up a Zap to automatically add new registrants to your Facebook Custom Audience or send an upsell or cross ad when they make a purchase.
Minimize work for new leads
Once you set up Zapier's automation for segmentation, you can begin to send focused content to each audience segment. With drip campaigns, you can schedule emails ahead of time, or use triggers to send them based on your subscribers activity, like making a purchase. Zapier helps save even more time by syncing your apps with your Facebook Custom Audiences in campaigns. For example, you can automatically alert your team when new subscribers or leads sign up or take an action. You can then automatically add these subscribers to your Facebook Custom Audiences to cross sell and upsell with paid social ads.
Track and follow up with lost subscribers and leads
Customers unsubscribe for a variety of reason, and getting feedback and trying to reengage them can help improve your email marketing in the future. Zapier can help here by automatically tracking unsubscribers, so you can follow up later via Facebook campaigns, email, or other channels with a feedback survey or content to encourage them to resubscribe. You can also set up a Zap to automatically notify your team when you users unsubscribe and to automatically update their info in your CRM, saving you time spent updating and organizing these.
Smartly.io + Zapier
With the combined automation tools from Smartly.io and Zapier, marketers can save time and work by automatically segmenting audiences, and by automatically scheduling and targeting email marketing campaigns. Getting the right message to the right user at the right time can help increase customer engagement and streamline your email marketing toolbox.
Check out some of the 3,000+ apps that Zapier connects to below, and see what you can start automating!