To get started with dynamic ads for Snapchat with Smartly.io, complete the steps below.
Step 1: Prepare your website, pixel and SDK
Make sure your website Snapchat Pixel or app's SDK is sending events that are required for dynamic ads. Check out Snapchat guide for installing the pixel and for required events for the pixel.
Step 2: Check that you have needed permissions and assets
To run Snapchat dynamic ads, you need a business account and an ad account. Go to ads.snapchat.com to check that you have set up the accounts.
Also make sure you have needed permissions to create and update catalogs and to launch campaigns. For more information on the permissions, see Snapchat help center.
Step 3: Prepare your product feed
Next, prepare a data source you can use for updating the catalog: create a product feed that meets Snapchat's requirements and has the needed fields.
Step 4: Set up a catalog
In Smartly.io, set up a Snapchat catalog. You can have multiple catalogs per Snapchat Organization.
If you have already created a catalog outside Smartly.io, it has to be claimed to Smartly.io in order to use all features, such as Smartly.io Image Templates.
Step 5: Create an Image Template
In Smartly.io, create an Image Template to use your assets (images, logos, and overlays) and to make your ads stand out in a creative and effective way.
Step 6: Add the Image Template to the catalog
When the Image Template is ready, add it to the catalog to use it in your Snapchat dynamic ads.
Step 7: Set up product sets
With product sets, you can group similar items in your catalog together and advertise them separately from the rest of the catalog. When you have a Snapchat catalog with a product feed, set up the product sets in Snapchat Business Manager.
Step 8: Connect the catalog to ad accounts
In order to use the Snapchat catalog for campaign creation in Smartly.io, you'll need to connect it to the Snapchat ad accounts you want to use it on in the ad account settings.
Step 9: Create a dynamic ads campaign
After completing all the previous steps, create and launch a Snapchat dynamic ads campaign in Smartly.io.
After launching the campaign, monitor its success and improve performance as needed. Smartly.io reporting tools help you analyze and track the performance of your dynamic ads campaigns. Consider also optimizing your campaigns.