[Beta] Limitations in Smartly.io for TikTok

  • Last update:

Smartly.io TikTok is now available in Open Beta! To get access, please contact your Customer Success Manager.

Note the following Beta limitations regarding Smartly.io for TikTok.

Campaigns

  • Campaign creation only for Reach, Traffic, App installs, Conversion, Video Views, and Product Sales objectives
  • You can only clone and edit existing campaigns, ad groups, and ads in TikTok Ads Manager.
  • Automated ads are not yet available for TikTok
  • Only TikTok placement supported, no Pangle or TopBuzz placements

Ad creation

  • Smartly.io only supports the following TikTok ad types:
    • Regular single video in-feed ads
    • Spark Ads (boosted posts)
    • Video Shopping Ads & Catalog Listing Ads (Shopping Ads)
  • Smartly doesn't support TikTok's Collection Ads and Dynamic Showcase Ads. These formats will likely be deprecated by the platform in early 2023 in favor of Shopping Ads.

Dynamic ads

  • TikTok only supports the E-commerce catalog vertical for shopping ads.
  • TikTok video templates are supported in campaign creation, but managing them on the catalog side is not supported yet.
  • Smartly Image Templates are not supported for TikTok catalogs. Along with this, Smartly.io extra fields are not supported either.
  • Product sets cannot be managed in Smartly.io yet, but you can use product sets created in TikTok in Smartly.io campaign creation.
  • Processing logs provide limited details for now.
  • The catalog list doesn't show the status and number of products yet.
  • TikTok only supports maximum 20 feeds per catalog.
  • Due to TikTok limitations, your feed file size should be less than 50 GB. The number of products in the feed can be up to 20 million.
  • TikTok's API only supports the incremental ("update your data feed") method for uploading products via a feed file: it adds and updates products in the catalogs, but doesn't remove from the catalog those products that are not part of the feed.

Optimization

  • No Bid Optimizer, Ad Rotation, or Stop Loss

Reporting

  • No unique metrics like Country breakdowns
  • No direct third-party integrations (data can be ingested via S2S)
  • Limited actions in the Campaigns view: ad group budget actions available, bid action coming later
  • Note: ad groups are called Ad Sets in Smartly.io Reporting.

Testing

  • No testing functionalities available (split test/conversion lift)

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