Smartly.io TikTok is now available in Open Beta! To get access, please contact your Customer Success Manager.

Note the following Beta limitations regarding Smartly.io for TikTok.

Campaigns

Campaign management is supported for Reach, Traffic, App installs, Web Conversions, Video Views, and Product Sales objectives
Reach and Frequency buying type is not supported, but you're able to to launch Reach campaigns via Auction buying type
You can only edit existing campaigns, ad groups, and ads in TikTok Ads Manager.
Automated ads are not yet available for TikTok
Only TikTok placement supported, no Pangle or TopBuzz placements

Ad creation

Smartly.io only supports the following TikTok ad types:
- Regular single video in-feed ads
- Spark Ads (boosted posts)
- Video Shopping Ads & Catalog Listing Ads (Shopping Ads)

TikTok only supports the E-commerce catalog vertical for shopping ads.
TikTok video templates are supported in campaign creation, but managing them on the catalog side is not supported yet.
Smartly Image Templates are not supported for TikTok catalogs. Along with this, Smartly.io extra fields are not supported either.
Product sets cannot be managed in Smartly.io yet, but you can use product sets created in TikTok in Smartly.io campaign creation.
The catalog list doesn't show the status and number of products yet.
TikTok only supports maximum 20 feeds per catalog.
Due to TikTok limitations, your feed file size should be less than 50 GB. The number of products in the feed can be up to 20 million.

Actions available in reporting: budget actions available, bid actions coming later
Note: ad groups are called Ad Sets in Smartly.io reporting to align naming with other advertising platforms.