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How to use your Google Drive feed

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You can use feeds created with Google Drive to run your Facebook marketing.

Here are some examples.

Use case 1: Meta dynamic ads campaigns with Google Drive feeds

If you have the Meta Pixel installed and the pixel is sending the correct events (View Content, Add to Cart, Purchase) and it is also sending the content_ids field, you can run a dynamic ads campaign using Google Drive.

Use case 2: Automated Ads to promote your top selling items to prospecting audiences

This few lines here will change the way you do Facebook marketing. In Smartly.io we have a feature called Automated Ads. What Automated Ads does is create ads based on your feed. Now, imagine you have a feed where you have 9 products and you can choose which one to display on a carousel ads based on how well they are selling or if they are still available in your shop.

Screen_Shot_2015-12-16_at_17_20_08.png

Let's create an Automated Ads campaign displaying 5 top sellers in a carousel ad.

In the Feed tab, add a new condition, for example topseller = 1. Now Smartly.io will only include the products marked as top sellers from your feed. Narrow down the number of selected products to 5 and create a carousel ad. You can use from 1 to 20 products with Automated Ads.

Now pick any Dynamic Image template previously created, select your audiences, and create the campaign.

The beauty of this? Every time you will add new products to your Google feed and mark them as "topseller", Smartly.io will update your campaign and create new carousel ads, without you doing anything.

Use case 3: Slide Show campaigns

  • create a feed that contains only products you want to display in your slideshow
  • create an Automated Ads campaign using this feed
  • in the Ad Template Tab, select Video, Slide show based on still images, Use dynamic image template

Advanced: randomize your feed's sorting order

Create a second sheet and paste the following in the A1 Cell:

=ArrayFormula(SORT(Sheet1!A2:J51 , RANDBETWEEN( 0+0*SIGN(ROW(Sheet1!A2:J51)), 1.8E+293) , RANDBETWEEN( 0,1) ))

This will take all the content from sheet "Sheet1" and paste it in a random order in Sheet2. Make sure you adapt the range and the sheet name if you changed it.

Then, publish this new sheet "Sheet 2" to the web, like instructed above in this article, and use the new URL generated.

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