Snapchat Automated Ads currently has the following limitations:
- Currently, you cannot use any optimization tools (triggers, PBA) on an automated ads campaign, or make edits in the Reporting view. All edits must be done via the feed.
- For Reach & Frequency campaigns, you can only automate on the ad level. The campaign and ad sets must be created in the Ads Manager, as we don’t support creation of R&F campaigns
- Due to Snap limitations, when the details of an ad are changed via the feed, the old ad is archived and a new ad is created.
- For ad set level automation, you can only automate Location using zipcode/postal code. If you would like to automate Location using metro or region, you need to manually export the Snap-specific IDs from the Ads Manager to use in your feed.