Snapchat Automated Ads currently has the following limitations:
- For Reach & Frequency campaigns, you can only automate on the ad level. The campaign and ad sets must be created in the Ads Manager, as we don’t support creation of R&F campaigns
- Due to Snap limitations, when the details of an ad are changed via the feed, the old ad is archived and a new ad is created.
- For ad set level automation, you can only automate Location using zipcode/postal code. If you would like to automate Location using metro or region, you need to manually export the Snap-specific IDs from the Ads Manager to use in your feed.
Deleted assets and reporting
Smartly.io app will send a delete event to Snapchat when an automated campaign, ad set or ad (assets from here on) is not not needed anymore. Not needing an existing asset can come happen for example when you remove a row from the feed, adjust filters so that an old asset is not included anymore, or change the id of the asset. Assets will also be recreated when you modify a value that is not allowed to be modified, for example changing the media of an existing ad. In those cases, the old asset will be deleted, and a new one with the new options will be created in it's place.
In Snapchat Ads Manager, when an asset is deleted, it will no longer be visible in the list of campaigns, ad sets and ads. The metrics for the ad will however be included in the parent object, so for example the spend, impressions and conversions from a deleted ad will still be visible in the ad sets metrics. Smartly reporting does not hide deleted objects, which allows you to see the full breakdown for also deleted campaigns, ad sets and ads.