Disclaimer: we don't guarantee that these lists would be exhaustive, they are only provided to help you understand the data. If you see something missing, or if you want other metrics to be included, contact our Support Chat.
Values of Meta breakdowns in Reporting
Meta breakdown: Platform
Non-exhaustive list, subject to change:
audience_network
messenger
unknown
Meta breakdown: Platform & Position
Non-exhaustive list, subject to change:
audience_network, an_classic
audience_network, instream_video
audience_network, rewarded_video
facebook, biz_disco_feed
facebook, facebook_groups_feed
facebook, facebook_reels
facebook, facebook_reels_overlay
facebook, facebook_stories
facebook, feed
facebook, instant_article
facebook, instream_video
facebook, marketplace
facebook, right_hand_column
facebook, search
facebook, video_feeds
instagram, feed
instagram, instagram_explore
instagram, instagram_reels
instagram, instagram_stories
messenger, messenger_inbox
messenger, messenger_stories
unknown, unknown
Meta breakdown: Placement
Non-exhaustive list, subject to change:
audience_network, an_classic, desktop
audience_network, an_classic, mobile_app
audience_network, instream_video, desktop
audience_network, instream_video, mobile_app
audience_network, rewarded_video, desktop
audience_network, rewarded_video, mobile_app
facebook, biz_disco_feed, mobile_app
facebook, facebook_groups_feed, mobile_app
facebook, facebook_reels, mobile_app
facebook, facebook_reels_overlay, mobile_app
facebook, facebook_stories, mobile_app
facebook, feed, desktop
facebook, feed, mobile_app
facebook, feed, mobile_web
facebook, instant_article, mobile_app
facebook, instream_video, desktop
facebook, instream_video, mobile_app
facebook, marketplace, desktop
facebook, marketplace, mobile_app
facebook, right_hand_column, desktop
facebook, search, desktop
facebook, search, mobile_app
facebook, video_feeds, desktop
facebook, video_feeds, mobile_app
instagram, feed, mobile_app
instagram, instagram_explore, mobile_app
instagram, instagram_reels, mobile_app
instagram, instagram_stories, mobile_app
messenger, messenger_inbox, mobile_app
messenger, messenger_stories, mobile_app
unknown, unknown, unknown
Meta breakdowns: Impression Device & Action Device
This breakdown has e.g. these kinds of values:
android_smartphone
android_tablet
desktop
ipad
iphone
ipod
other
Meta breakdowns: Audience Type
This breakdown has e.g. these kinds of values:
existing
prospecting
uncategorized
unknown
List of Performance Meta Metrics
Estimated Ad Recall Lift Rate
Estimated Ad Recall Lift (People)
Cost Per Estimated Ad Recall Lift (People)