It is now possible to see your Server-to-Server (S2S) conversions, together with Meta statistics, broken down by the hour (in ad account time zone) in the Reporting view. Simply add the dimension "Hour (S2S & Meta)" to your report. It breaks down the S2S and Meta metrics (and those only) selected in the report, onto hourly rows titled e.g. "12:00:00 – 12:59:59".
Value-adds
With more granular insights into how your ads perform intra-day, you can:
- identify good & bad times-of-day for certain types of ads, to learn about user behavior, and take manual action
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use Triggers to pause ads based on their CPA for part of the day
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battle the global trend of Signal Loss in online advertising measurement
Requirements and limitations
- The dimension only breaks down server-to-server (S2S) and Meta metrics
- Other metrics are grouped into their own row labeled "(Empty)"
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You need S2S data that is not aggregated
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In other words, S2S events sent using the Aggregate Mode can not be broken down by the hour
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On the other hand, if you are using the "regular" S2S API, you already have hourly breakdowns available
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The Hourly breakdowns for Meta stats are fetched live, so you have the regular limitations for fetching live metrics:
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You can’t use other live metrics dimensions with this dimension
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Large queries might take a long time and/or fail – avoid using this dimension as the top dimension
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