May 23, 2023 - General Availability
Snapchat has introduced a new placement called Spotlight. Spotlight is a section within the Snapchat app that features short videos, similar to TikTok or YouTube shorts. You can now choose Spotlight as a placement for your ads, which means that the ads in the ad set are eligible to appear in that section of the app. Please note that the 'automatic' placement includes all available placements, including Spotlight.
Key benefits
With an additional placement for your ads, you can reach a wider audience.
Changes in Smartly.io
When creating an ad set for Snapchat, you will now find a new selection under Placement -> Custom -> Between content: Spotlight
Limitations
Spotlight placement must be used in combination with either User Stories or Publisher & Creator Stories. You can't select it without either of the two others.
Impact and actions needed
No impact.