We have released 2 new objectives in Workspace: Sales and App Promotion, which are part of Meta’s Outcome Based Objective Experience (ODAX) redesign of campaign objectives to make it easier to select the right campaign objectives that aligns with your business goals.
Sales, App Promotion are available in all three campaign types: Dynamic ads, Regular Ads and Dynamic Ads.
Please note that by using ODAX you don't lose any of the previous capabilities and optimisation goals, and there is no impact on performance and delivery using old or new objectives. Meta’s choice is purely a design improvement to help simplify objectives and reduce the complexity of the campaign setup.
We strongly encourage you to start using new ODAX objectives for ALL the new campaigns, as Meta will deprecate old objectives around the end of the year for new campaigns, so it's important you start learning and migrating new campaigns from now. In details,
- use Sales (ODAX) in new or cloned Conversions and Catalog Sales
- use App promotion (ODAX) in new or cloned campaigns that used App Install
We will release the remaining new objectives in legacy campaign creation in the coming days and weeks, as soon as each of them is ready. Read more on how old objectives map to new objective and possible destination and optimization goals in KB article here.
What is Outcome-Based Objective Experience (ODAX)
Meta has simplified the choice of campaign objectives by consolidating the previous 11 objectives into 6. This should make it easier for advertisers to decide which objective best aligns with their campaign goal. The new objectives, using ODAX are:
- App Promotion
Read more here on how they map to the previous objectives: https://www.facebook.com/business/help/1438417719786914