June 13, 2023 - General Availability
You now have the ability to modify the optimization window for your Snapchat ad sets. Previously, all ad sets were automatically set to use a 28-day swipe-up and 1-day view optimization window (28-1). However, with the new update, for the 'Pixel Purchases' optimization goal, you can select a 7-day swipe-up and 0-day view optimization window (7-0).
Snap Inc. has been recommending this optimization window specifically for those using the Pixel Purchases goal, as it is expected to yield improved performance.
Currently, the 7-0 optimization window is only available for the Pixel Purchases goal. Snap is evaluating the possibility of extending this feature to other goals as well.
You can expect enhanced performance for their ads when optimizing towards Pixel Purchases by utilizing the 7-0 optimization window.
Changes in Smartly.io
When creating a new ad set a new selection will appear called Optimization window, when you select the goal: Pixel purchases. By default, it has 28 Day Swipe, 1 Day View selected. As a second option, you can choose the new 7 Day Swipe, 0 Day View optimization window.
Currently optimization window is only available for the Pixel Purchase goal in both Snapchat Ads Manager and Smartly.io
To use 7 Day Swipe, 0 Day View, you need to have at least 10 purchase events associated with your ad
Impact and actions needed
No impact on existing ad sets. No actions needed from you.
The optimization window can't be changed for existing ad sets. You have to create a new ad set to utilize the 7-0 optimization window.