June 30, 2023 - General Availability
It is now possible to map custom content on Snapchat & TikTok catalog feeds by using extra fields (extra_1, extra_2,..., extra_9) similarly to any extra field in Meta catalogs.
These fields allow you to map whatever data you want to those fields and use them with Image templates and with liquid templates for field transformations, for example in a case where you have already all the channel specific custom_label -fields in use. These fields are not sent to the channels along with feed updates
Changes in Smartly.io
In the feed mapping of the Snapchat or TikTok catalog fields you'll see new fields called extra_1 - extra_9 available. You can map wanted custom content to them and use them for example in image templates. Please read more about the functionality in the related articles.
It is not possible to change the names of the extra fields. The extra fields are not sent to channels along with feed update.
Impact and actions needed
No impact on your content or campaigns. Extra fields are available for everyone when using Snapchat or TikTok catalog management in Smartly. No actions are needed from you.