August 08, 2023 - General Availability
The media selection component in Snapchat ad creation has been replaced with a new version, which brings a new visual style as well as new capabilities.
New looks
The user experience for media selection is now consistent with other social media platforms, e.g. in Meta or TikTok, making Snapchat advertising more intuitive.
Assets from media library in automated ads
You can now refer to assets (image or video) in Smartly.io's Media Library when setting up automated ads. You can add to your feed the assets id, or alternatively the filename, and ad creation will automatically find the asset from the media library based on it.
Limitations
No known limitations.
Impact and actions needed
There's no impact on your existing ads. They will be using the new component the next time you edit.