Optimization

Optimization overview

• Introduction to optimization
• Know Your Goals
• Know Your Goals Cheat Sheet
• Custom metrics as goals for Smartly.io optimization features
• Meta learning phase and Smartly.io optimization features

Meta Campaign Budget Optimization (CBO)

• Introduction to Facebook Campaign Budget Optimization (CBO)
• Best practices for using Facebook Campaign Budget Optimization (CBO)

Optimization with triggers

• Use cases for triggers

Ad Rotation

• Ad Rotation overview

Bid & value optimization

• Bid Multipliers
• Value Optimization
• Trip Consideration