What's new
Reporting
Drill down into insights on ad performance.
Knowledge Base - Smartly
Reporting
Getting started with reporting
Introduction to reporting
Get the most out of reporting with advanced functionalities
Custom Metrics for Meta (legacy feature)
Explaining Meta performance metrics
Facebook attribution types
Understanding frequency
List of possible values of various Meta metrics
Quality Rankings (formerly Relevance Score)
Video Ads Metrics
Differences Between Click Metrics