Campaign creation

Campaign overview

• Fundamentals of Facebook campaign structure
• Facebook campaign types in Smartly.io: key differences
• Automated App Ads + Dynamic Creative Optimization

Campaign details

• Accelerated Delivery
• Scheduling campaigns with Daily Budget Pacing and Dayparting
• Conversion attribution windows in bidding
• Brand Awareness Optimization
• Facebook Recommendations
• Designated Market Area
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Facebook objectives

• Facebook objectives and placements
• Local Ads by Facebook

Bids & budgets

• Introduction to Bidding on Facebook
• Optimization goals
• Bid Strategies
• Facebook's limits for budgets and bids
• Billing Event in bidding

Ad creatives

• Introduction to Ad Creatives
• Ad Creative FAQ
• Previewing ads on your mobile device
• Collection ads
• Collection Ads from Instant Experiences
• Collection Ads with a Catalog
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Audiences

• Automate Audience Segmentation with Smartly.io + Zapier
• Custom Audiences
• Custom Audiences based on contact information
• Sharing Custom Audiences Between Accounts and Businesses
• Value-Based Lookalike Audiences
• Website Custom Audiences (WCA)
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Tracking

• Cross-placement tracking
• Click Tracker Links
• View Tags (Impression Tags)
• URL Parameters (URL tags, Click tags)
• Offline conversions
• Conversion Tracking
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