Product Updates

  • Changes in Facebook attribution, reporting and optimization related to iOS 14

    Facebook is introducing changes to how you can create and measure your campaigns not only for iOS14 campaigns, but all campaigns on Facebook. The exact timing of the changes isn't known yet, but Facebook's internal deadline for being ready is January 19th 2021 – so you should act quickly.

    More on the background of this change: Upcoming Changes regarding iOS 14 and IDFA

     

    Summary of effects

    • Conversion-time attribution: Offsite Conversions will be attributed to the date when they happen (instead of the date when the user clicked/saw the ad, as it was earlier). Thus, accurately determining daily cost-per-action (CPA) will be harder for both marketers and algorithms alike.
    • Conversions from iOS14 devices will be reported with a delay of 24–48 hours, making it even harder to determine CPAs
    • Reported conversion events will be limited to 8 per domain, meaning you might need to re-select the appropriate conversion events for these features
    • Some Attribution Windows will be deprecated: 28-day click-through, 28-day view-through and 7-day view-through

    Recommended actions

    These changes affect what kind of conversion data our optimization features can use. We urge you to take these actions as soon as possible in the Smartly.io tool:

    General

    • Change your account default attribution window in Account Settings (max 7-day click-through, max 1-day view-through). Note: this will affect the window used by optimization features, and therefore the CPA figures these features see
    • Check if optimization features are using one of the 8 conversion events you have selected for your domain in Facebook Events Manager (or, Custom Metrics based on those 8 events)

    Disable Budget Scaling

    • The Budget Scaling option will be deprecated for the time being, because we can no longer accurately calculate daily CPA figures at this time. Choose another budget allocation mode in your Predictive Budget Allocation (PBA) settings.
    • If you don't disable it in time, we need to disable it automatically, and your campaigns will be left spending whatever daily budget they happened to be at.

    Review your Custom Strategies (Triggers)

    • Take time to read and understand how the reporting settings affect e.g. the CPA numbers of your ads, and adjust the CPA limits, Attribution Windows and Timeframes used in your Triggers accordingly
    • For example, due to conversion time attribution, CPA for the "Today" timeframe will also include conversions caused by spend that happened yesterday or even last week (if using the 7-day click-through window)
    • Overall, the "today" and "yesterday" timeframes will be very unreliable due to the 24–48 hour delay in iOS14-reported conversions
    • Generally, for more reliable CPA estimation, use longer timeframes (e.g. past 7 days) and longer trigger check intervals (quicker than "every 3 hours" very likely doesn't make sense anymore)
    • If your conversions happen with a delay & you use 7-day attribution, take into account that CPA will look bad in the beginning of an ad's lifetime, and it will look better later when conversions caused by past spend will keep happening

    Check Smartly Creative Optimization settings

    • We recommend selecting a longer (5-day) "Check interval & stats timeframe" in advanced settings, because due to conversion-time attribution, newly activated ads have a disadvantage against continuously running ads
    • Rotating ads based on frequency or time will continue to work as previously
    • Rotating ads based on performance: changing your account default attribution window to max 1-day long will help – with longer windows, continuously running ads will have an unfair advantage against newly activated ads

    Check Stop-loss settings – we recommend:

    • to monitor how well Stop-loss works in your campaigns after this change, to ensure it is not too aggressive inn pausing ads
    • to only enable Stop-loss after all ads in the campaign have delivered for a few days, because conversion-time attributed stats have newly running ads at a disadvantage
    • to use at least a 5-day timeframe
    • to monitor the behavior & adjust the manual CPA limit to be higher if needed

    Target Cost bid strategy will be deprecated

    • When cloning or editing campaigns or ad sets, you will have to select another bid strategy

    Changes in Facebook attribution, reporting and optimization related to iOS 14

    Facebook is introducing changes to how you can create and measure your campaigns not only for iOS14 campaigns, but all campaigns on Facebook. The exact timing of the changes isn't known yet, but Facebook's internal deadline for being ready is Janu...
  • Promote your winning Instagram content with Automated Post Boosting

    Instagram posts are now available in the new version of Automated Post Boosting (done via Automated Ads)! This allows you to use your winning Instagram content in ads to drive further results such as engagement and web traffic. More detailed set up instructions can be found in the main Knowledge Base article. This is now possible as Facebook has finally added support for fetching Instagram posts through the API.

    What is supported?

    • You can boost all posts made to the Instagram feed as long as they are eligible for promotion 
    • To start boosting Instagram content, you’ll need to set up a post feed with the correct Instagram page(s). It will then be possible to use these posts as ads.
    • Posts can be used as ads on both Facebook and Instagram.

    Are there any limitations I should be aware of?

    • Instagram Stories are not available for boosting at this time: API access is limited to Instagram feed posts only.
    • The general limitations of Automated Post boosting apply. For example, Optimizing for conversions or link clicks is only possible with posts that have a URL to redirect to.
    • (Currently unsupported by the API) Using post insights is not supported yet for filtering Instagram posts (number of likes, shares, comments, etc.). You’ll have to filter the posts based e.g. on message or description text. We’ll add this as an option once it’s added to the API capabilities.

    Promote your winning Instagram content with Automated Post Boosting

    Instagram posts are now available in the new version of Automated Post Boosting (done via Automated Ads)! This allows you to use your winning Instagram content in ads to drive further results such as engagement and web traffic. More detailed set u...
  • Disabling CBO in existing campaigns is now possible

    Campaign Budget Optimization (CBO) by Facebook has been available in Smartly.io for a long time, but until now, it has only been possible to enable it in existing campaigns, or disable it when creating a new campaign. You can now also disable CBO in existing campaigns!

    Just head over to the Campaigns view, select one or more campaigns that are using CBO, and choose Edit > Campaigns > Disable CBO.

    2020-08-07-disable_CBO_pivot_tables_action.png

    After that, you are presented with a dialog where you have to specify new budgets for all non-archived ad sets in those campaigns. By default, we have pre-filled those values by dividing the campaign budget equally among the ad sets.

    2020-08-07-disable_CBO_action_modal.png

    Read more about Campaign Budget Optimization (CBO).

    Disabling CBO in existing campaigns is now possible

    Campaign Budget Optimization (CBO) by Facebook has been available in Smartly.io for a long time, but until now, it has only been possible to enable it in existing campaigns, or disable it when creating a new campaign. You can now also disable CBO ...
  • Bulk editing Bid Multipliers

    Facebook's Bid Multipliers lets advertisers modify the base ad set level bid cap by demographic segments, placement, custom audience, and more. It's a powerful feature for performance improvements, but so far it has been tedious to use widely... Until now!

    Now you can edit your ad sets' Bid Multipliers in bulk.

    • In the Campaigns view (formerly Pivot Tables), make a selection that includes one or more ad sets that use the Lowest Cost with Bid Cap bid strategy
      • You can even select the whole account, and we'll edit all the ad sets inside
    • Choose Edit > Ad Sets > Bid Multipliers
    • In the window that opens, you can define the Bid Multiplier setup to apply to the selected ad sets
      • Use a Bundle: if you have Bid Multipliers saved as bundles, select one and apply
      • Define manually: click "Add multiplier" to start adding splits
        • When you're done, try saving your setup as a Bundle!
    • Click "Add to Review"
    • Review your changes & click "Update X items"
    • Done!

    Read more in the Knowledge Base article: Bid Multipliers

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    Bulk editing Bid Multipliers

    Facebook's Bid Multipliers lets advertisers modify the base ad set level bid cap by demographic segments, placement, custom audience, and more. It's a powerful feature for performance improvements, but so far it has been tedious to use widely... U...
  • Produce video variations easily with Modular Video

    Modular Video is a powerful solution to test and learn what creatives resonate with different audiences and drive the best performance. You can automatically create multiple different versions of videos with different call-to-actions, images, videos or audio clips. List the content variations you have into the editor fields, and videos with all possible combinations will be rendered automatically. 

    Learn how it works here

     

    Produce video variations easily with Modular Video

    Modular Video is a powerful solution to test and learn what creatives resonate with different audiences and drive the best performance. You can automatically create multiple different versions of videos with different call-to-actions, images, vide...
  • Get focused with a new Designer Role

    We’re introducing a new Designer Role that gives designers dedicated access to our creative tools that help them create winning creatives.

    The Designer Role offers a streamlined user interface, making it easier to find the designer tools. Designated designers will get access to the cross-platform Smartly.io Asset Library, catalogs, as well as Image and Video Templates. The dedicated access gives designers peace of mind from making any unintended changes to the campaign configuration and instead focus on designing winning creatives.

    Learn more about the updates regarding Roles and Permissions in Smartly.io.

    Get focused with a new Designer Role

    We’re introducing a new Designer Role that gives designers dedicated access to our creative tools that help them create winning creatives. The Designer Role offers a streamlined user interface, making it easier to find the designer tools. Designat...
  • Export your video creatives in different Ad formats for any channel with Video Export

    Build your creatives once and easily export and leverage them across any channel - whether Facebook, Instagram, Snapchat, Pinterest, or YouTube.

    With the new Video Export tool, you can take all your video creations and export them into a myriad of formats and use them in any advertising platform that uses video such as YouTube, Snapchat, or Google Ads. You can also save the videos to Smartly.io Asset Library and use them in any campaign that you create with Smartly.io.

    You can get started right away using the new Designer Role and Video Export feature.

    Learn more about the new Video Export tool.

     

    Export your video creatives in different Ad formats for any channel with Video Export

    Build your creatives once and easily export and leverage them across any channel - whether Facebook, Instagram, Snapchat, Pinterest, or YouTube. With the new Video Export tool, you can take all your video creations and export them into a myriad of...
  • You can now use Conversions as the Facebook objective in Dynamic Ads campaigns

    Conversions are now available as the Facebook objective for Dynamic Ads campaigns – in addition to App Installs and Product Catalog Sales which were already available earlier.

    This optimization goal is somewhat different from Product Catalog sales. As far as we are aware, the differences between the two are the following (note that there is no official Facebook documentation about this available).

    • Catalog Sales optimizes conversions in the promoted product set in both the pixel and app.
    • Conversions optimizes overall conversions in either pixel or app.

    For some advertisers, using Conversions instead of Catalog Sales could bring more conversions, so we encourage you to test this out if you are interested. For more information on how to set up tests, see the Ad Studies section of the Knowledge Base.

    conversions.png

    You can now use Conversions as the Facebook objective in Dynamic Ads campaigns

    Conversions are now available as the Facebook objective for Dynamic Ads campaigns – in addition to App Installs and Product Catalog Sales which were already available earlier. This optimization goal is somewhat different from Product Catalog sales...
  • Video Template Layers Automatically Resize When Changing Template Format

    Video Templates now automatically resize layers whenever you change the template format, saving you time when creating multiple format versions of the same template design.

    Here's how it works. Once you create a template design for your first format, save the template, clone it, and change the template format for the next template. The layers will automatically resize in proportion to the format change. Review the template and make any necessary manual adjustments to ensure the design is the way you want.

     

    Format_change_1.gif

    Note: Image layers will resize to the aspect ratio but will behave differently depending on whether they are set to Fit or Fill Layer as shown below.

    Format_change_2.gif

    Video Template Layers Automatically Resize When Changing Template Format

    Video Templates now automatically resize layers whenever you change the template format, saving you time when creating multiple format versions of the same template design. Here's how it works. Once you create a template design for your first form...
  • Introducing the Smartly.io Asset Library: Leverage Your Assets Across Platforms

    With the proliferation of platforms, digital advertisers need to keep up in order to reach the right customers with the right creative at the right time. Yet, we know it can be frustrating to have to manage your creative assets across multiple platforms and ad accounts, constantly having to download and re-upload into each system. That’s why we built the Smartly.io Asset Library. 

    The Smartly.io Asset Library is the centralized way to organize and leverage assets across platforms.

    AssetLibrary.gif

     

    Let’s take a closer look at everything you can do with it. 

    Easier to Manage Different Ad Accounts and Platforms

    The Smartly.io Asset Library gives you convenient access to manage all your creative assets in one place, whether you plan on using it for Facebook, Instagram or Pinterest. All you need to do is upload your creative assets into the Smartly.io Asset Library and you’ll be able to access it across all your ad accounts within the same company. It’s that simple. 

    Better and More Organized Workflows

    Whether you're creating a new creative asset using image and video templates or creating a new Facebook, Instagram or Pinterest campaign, you’ll be able to access your assets from one easy location. 

    You can easily navigate through all the images, videos and fonts. To make things even more accessible, we’ve grouped your assets by the Facebook account name that the asset was initially created under. Alternatively, search for any image or video using filters or by file name. 

    Save Time With Import and Export Tools

    Another added benefit is that you’ll be able to upload and download multiple assets to and from the Library at once. We’ve also made it really simple for you to import your creatives from the Facebook Library into the Smartly.io Library with just a couple clicks.

     

    Check out the Smartly.io Asset Library located in the “Library” tab in the top level navigation. 

    Introducing the Smartly.io Asset Library: Leverage Your Assets Across Platforms

    With the proliferation of platforms, digital advertisers need to keep up in order to reach the right customers with the right creative at the right time. Yet, we know it can be frustrating to have to manage your creative assets across multiple pla...
  • You can relax while Smartly.io monitors your account level performance

    With Custom Strategies (Triggers), you can now set Facebook ad performance conditions that will be evaluated at account level. We will send out email notifications automatically when the conditions you set are matched. For example:

    • Get notification if total account spend goes over the threshold.
    • Get notification if account level CPA goes too high.

    Note: Both the Custom Strategy and Trigger dimension have to be set at Account level to enable Automated Account Level Notifications.

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    You can relax while Smartly.io monitors your account level performance

    With Custom Strategies (Triggers), you can now set Facebook ad performance conditions that will be evaluated at account level. We will send out email notifications automatically when the conditions you set are matched. For example: Get notificati...