June 19, 2024 - General Availability

You can now manage your reserved budgets on Snapchat through Smartly! Smartly has added support for the Reach & Frequency (R&F) objective, as well as budget calculations for your desired reach. You can now create and edit campaigns and ad sets that reserve the budget right here in Smartly, without having to go to Snapchat Ads Manager.

Key benefits

• Reserve your R&F advertising slots directly through Smartly.
• Calculate your reach based on budget, dates, and frequency.
• Open existing reserved campaigns and ad sets in Smartly.

Key features

• Switch the budget type from auctioned to reserved at the campaign level.
• Calculate desired reach from budget and frequency, or budget from reach and frequency.
• Publish and edit R&F campaigns through Smartly.
• Utilize Smartly features, such as automation and image templates, within your R&F campaigns.

Changes in Smartly

Campaigns and ad sets now have the necessary fields to set up R&F campaigns.

Limitations

According to Snapchat's rules, R&F campaigns need to be published as active. They can only be paused once and cannot be reactivated after being paused. Pausing the campaign releases the reserved advertising slot for use by other customers.

Impact and actions needed

No action is needed for current campaigns.

February 29, 2024 - General Availability

You can now incorporate coordinates for location targeting within your Snapchat ad sets within Smartly. This new feature offers a versatile and efficient method to target any location, especially useful when specific regions or zip codes aren't available on the social media platform. Additionally, coordinates can be seamlessly utilized across multiple platforms, ensuring consistency in your targeting strategy.

In addition to creating new ad sets with coordinate targeting, you can now within Smartly access your existing ad sets created, which utilize coordinate targeting and were originally created in Snapchat Ads Manager.

Changes in Smartly.io

When setting up a Snapchat ad set, you'll find a new option under the Location card. You can now select “Latitude & Longitude” as the location type and input your coordinates along with the respective country.

The format for coordinates is Latitude/Longitude/Radius/Unit. For example: 60.3861/23.1250/10/km. Supported units include km, kilometer, mi, and mile. Ensure to specify the country associated with the coordinates.

You can input multiple locations separated by semicolons. For example: 60.1708/24.9375/10/km;61.4981/23.7600/10/km;60.2056/24.6556/10/km.

Limitations

Currently you need to specify and include the countries that the coordinates are in. After setting up the targeting successfully, you should have both coordinates and countries in the targeting list. We plan to add coordinate lookup in the future, which would mean that the country can be figured out from the coordinates themselves.

Find coordinates with Google Maps

Are you curious about finding coordinates with Google Maps? It’s a breeze to get them and convert to the Smartly format.

1. Open Google Maps.
2. Navigate to your desired location.
3. Right-click on the center of the location on the map.
4. Select the option displaying coordinates, such as 60.39573, 22.37845. These coordinates will be copied to your clipboard.
5. Paste the coordinates into the Latitude & Longitude field in Smartly.
6. Adjusting the format and adding the desired radius and unit. For example 60.39573/22.37845/8/km
7. Specify the country associated with the coordinates.
8. Click ‘Add location’.

Easy city targeting with available coordinates for cities

Snapchat’s list of metros and regions may sometimes be limited, but there's a solution! You can leverage coordinates to target any location effectively. One useful resource for obtaining coordinates is SimpleMaps.com, where you can access a comprehensive list of cities for various countries.

Based on SimpleMaps.com, we've created a spreadsheet with several countries already included, providing a convenient list of cities and their coordinates in the Smartly format. Feel free to utilize this resource to streamline your targeting efforts. You can add any country needed by getting the city list from SimpleMaps.com.

Feel free to make a personal copy of this spreadsheet.

Impact and actions needed

No actions needed for existing campaigns. You can now open ad sets in Smartly that makes use of coordinate targeting.

Following Ads Manager deprecation, on 15th April 2024 Meta API will only accept Location Targeting Condition "People living in or recently in this location" (called "Everyone in this location" in legacy campaign creation).

The following ones will not be available anymore: 

• People living in this location
• People recently in this location
• People traveling in this location

On Tuesday 2nd April, Smartly.io will automatically change all Workspaces ad sets blueprint into the correct setting “People living in or recently in this location”. 

If you have campaigns not yet in Workspaces for which you want automatic update, please Import them in Workspace by 2nd April.  

The correct value will be applied to all blueprints. There is a slight difference in the action needed by advertisers depending on their Workspaces publishing rules:
Case 1: Advertiser manually publishes changes in Workspaces:
Users will see Unpublished changes (field Location type) in Review page, so they need to publish everything once per WS to send correct Location type to Meta.
Case 2: Advertiser automatically publishes changes in Workspaces:
Feed refresh will automatically apply the new location targeting at first feed refresh after 1st April.

In both cases, you must manually publish or set a feed refresh within two weeks span, as from the 15th of April Ad Sets whose location type has not been set to "Anyone living in or recently in this location" will show an error in Meta and no campaign changes will process until the Ad Set location type has been fixed. 

IMPORTANT:

• There will be no automatic migration for ad sets that are still in legacy campaign creation - these will need to be edited ad set by ad set,  or imported to Workspaces (recommended). If the location type for Legacy Campaign creation is not edited by April 15th, Meta will show an error and prevent campaign edits.
• Making the edit to Location Targeting Condition will reset the learning phase, but it is a necessary Meta breaking change that cannot be avoided. 

Starting from Monday December 11, 2023, it is no longer possible to create new campaigns with old Meta objectives in either Workspaces or the Legacy Campaign Creation.

This improves consistency with the Meta native tools and prevents technical issues, as only ODAX objectives are currently accepted by Meta.

As a reminder, ODAX was released earlier this year by Meta to consolidate the previous 11 objectives, making campaign creation more simple and effective.

Existing campaigns

Existing campaigns with old objectives can keep running. However, please be aware that Meta plan to prevent customers from adding new ads sets and ads to campaigns with old objectives starting January 2024.

In order to ease this transition and enable full editing capabilities, we highly recommend you look to clone and relaunch your old campaigns with ODAX objectives as soon as possible.

Check for old objectives

1. Go to the Smartly.io app.
2. In the main navigation, click Reporting.
3. Click Filters and then click Add filter.
4. Define a filter where "Campaign Facebook Objective" "does not contain" "OUTCOME".
5. Click Apply Filter.

Clone campaigns

• Clone campaigns in Workspaces
• Clone campaigns from Legacy Campaign Creation to Workspaces

FAQ

How does ODAX currently impact new and existing “legacy” (pre-ODAX) campaigns?

You can still edit and duplicate legacy campaigns. However, when creating new campaigns, the new objectives must be used.

Is it still possible to create new ads and sets in campaigns with old objectives?

For now. However, Meta will block the creation of new ads and ad sets later this month when they move to v19.0. With this in mind, we recommend you move over to the new objectives over the next couple of weeks. We have not been given a set date on this, but will update as and when we do.

When will the old objectives no longer be supported at all?

Meta will begin to phase out old objectives in January 2024, beginning with duplication and import/export before moving onto fully shutting off legacy campaigns later in 2024. As with all product roadmaps this timing may be subject to change.

Do all objectives need to be migrated?

Yes, all objectives including app and traffic need to be migrated.

Are these changes a Smartly limitation?

No. This is exactly the same change as is happening in ads manager and all other partners. In ads manager, all migration to new objectives also needs to be done through duplication.

When will the old objective values be fully deprecated on the API?

Meta are still evaluating when the old objective values will be fully deprecated. We will update Smartly customers when we have more official timelines on this.

Will we be losing any functionality with this deprecation?

No, you will not. The simplified objectives didn’t replace the original objectives, but rather just consolidated them into broader buckets that are better aligned with marketing outcomes. That being said, you can still achieve everything you could previously, Meta have just categorised everything under fewer buckets.

What’s the best way to convert my existing campaigns/ad sets to simplified objectives?

Duplication is the best method here when switching over existing campaigns/ad sets. You can also simply end your existing campaigns and create net new ones using the simplified objectives. When you go to create an entirely new campaign, you will only be able to use the simplified objectives.

January 05, 2024 - General Availability

You can now zoom into the timeline in the editor. 

We have heard your requests for a more flexible, familiar approach to handling your creative projects, and are proud to publish our new feature that allows you to view the timeline in frames. This makes it even easier to integrate with existing creatives and precisely match the timing, enhancing your project management experience. 

Start by opening any template in the Media Library. Then use your mouse wheel to zoom in and out in the timeline.

To zoom with your mouse, hold down the 'Ctrl' key (or 'Cmd' on Mac) and scroll.

December 2023 - General Availability

We're rolling out support for four of the most popular TikTok interactive add-ons in the Smartly campaign management experience. From now on, gift code stickers, countdown stickers, display cards, and product cards will all be supported on our platform.

You'll be able to use these interactive elements when setting up new campaigns, as well as edit previous ads that have launched with these originally. Interactive add-ons are available for all supported campaign objectives, while the product card is limited to the Product Sales campaigns, as per TikTok's limitation.

You can configure interactive add-ons at the ad level, and you'll find this setting at the bottom of the ad configuration:

For stickers, you can configure the title, the countdown deadline or gift code, the position, and the sticker color. For cards, you're either able to define an image or select the product catalog elements that you'd want to feature.

Beyond the capability to manually configure these attributes, interactive add-ons will also support our feed-based automation. If you're working with many ads or multiple markets, you can define these attributes from a connected feed. So it won't be a hassle to add translations, change coupon codes, or adjust the sticker color easily.

Interactive add-ons are also compatible with our ad preview interface, meaning that you'll get a preview of how the final sticker or card will look like with your ad. There is no need to guess whether the card covers a face or another important element of your creative.

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Not using Smartly for TikTok yet? Connect an ad account to give it a try, or reach out to your Customer Success Manager to learn more!

December 2023 - General availability

We have made several updates to make it easier to set up and use Automation feeds for campaign and creative automation.

• The new Feed explorer lets you review the feed item details right in the UI, and filter the Automation feed within the template editor.
• Enhanced validation helps to prevent errors.
• We have also made several usability improvements to the process of connecting your feed to Automation feeds.

Key benefits

With Feed explorer, you can easily see what information you have in the feed and in which format it is after the processing. Feed explorer makes it easier to build the wanted campaigns, ad set, ads and creatives. It's also handy for investigating issues with feed based setups.

Filtering the Automation feed within the template editor allows you to use only the wanted items from your feed when designing the templates or creating assets. It also makes quality assurance much easier as you have a fast way to look into the data each item has.

Setting up a new feed or editing an existing one is now much faster and more intuitive. The improved validation is a guide towards a correct setup.

Changes in Smartly

Feed explorer

Feed explorer uses table format to show all the items and the data within the different fields of each item. This makes it easier to understand what information you have in the feed and in which format it is after the processing.

In the feed explorer, you can use search and filtering to further narrow down the wanted items.

You can access the Feed explorer both in the Automation feed listing view (under the Actions column) and in the Template editor when using Automation feed as the data source.

Use Feed explorer in Template editor to filter the preview items:

When you choose Automation feed as the data source within the Data tab in Template editor, you can see the Feed explorer button. Clicking the button will open up the Feed explorer. From this view you can define filters to narrow down the items you are using from the feed as the preview items. Once you have added filters and clicked Save, you can see the UI highlighting that there are filters applied.

Other usability improvements

• Each section in the Automation feeds settings now has a validation indicator that highlights missing or faulty information.
• When creating a new Automation feed and when a valid URL is parsed, the available fields are mapped automatically one-to-one with naming, similarly to clicking the "Map fields automatically".
• For clarity, we have changed the order of fields within the mapping section.
• Destination field name is now always editable.
• There is only one selector visible for adding a new Data source field in the bottom of the field listing. When new field is selected the other details are automatically added.
• We have added error notification for duplicate destination field names as well as added number type validations and warnings based on what preview values are coming through.
• If there are unsupported characters in the destination field name, there will be an info box telling that these will be sanitized automatically. When clicking "Save changes" there will be a dialog that further explains the field name sanitations and what the final field names will be.
• The "Save Changes" & "Cancel" buttons are now floating in the button, following the scrolling of the page.

Limitations

• Search used within the Feed explorer won't affect the final filtered preview items.
• We have updated the documentation on limitations related to the destination field names.

Impact and actions needed

No impact on your content or campaigns. No actions are needed from you.

Related articles

• Create automation feeds
• Use a data source in image and video templates

October 06, 2023 - General Availability
Video ads can be promoted in a new ad format: Max width video.

Where standard video is the same size as regular Pins, max width video spans two columns on mobile. Video ads can help people discover your brand or drive actions on your website.

Key benefits

When it comes to promotional video content, bigger is almost always better and audiences will generally be more inclined to engage with high-impact, visually sharp video ads.

Changes in Smartly.io

There’s a new selection for video format between max width and standard under the ad. This will choose if you use the previously available or new format.

Limitations

Max width format is only available for awareness and video view campaigns.

Impact and actions needed

There’s no impact on your existing ads. They will use the previously available standard ad format. You can create new ads with the new max width format.

Related articles

Pinterest’s explanation on Max Width Video ads https://help.pinterest.com/en/business/article/pinterest-product-specs 
https://help.pinterest.com/en/business/article/promoted-video-with-autoplay 

As TikTok is growing as an advertising platform, it is adding more and more options for advertisers to customize their campaign setups. With TikTok's latest rollout of new capabilities, Smartly now supports the following:

• Search ad placement
• Ad-level tracking parameters
• Spending power targeting
• Deeplinks
• Dynamic daily budgets

Search ads placement & video sharing setting

For the supported campaign objectives, you can feature your ads in TikTok's new search placement. You can also enable or disable video sharing permissions.

Website, app & offline event tracking parameters

TikTok's new advanced tracking parameters on the ad level include

• Website pixels
• App events
• Offline event tracking

Smartly.io now supports all these settings.

Spending power targeting

You can now target a subset of customers with especially high spending power.

Dynamic daily budget

TikTok is rolling out a new default setting for campaign and ad group-level daily budgets.

The daily budget used to be a hard cost cap for the day. With dynamic daily budgets, TikTok will instead use slightly more or slightly less budget for a given day than the budget setting would indicate, but still ensure that the weekly spend is not more than 7 times the daily budget.

The purpose of dynamic daily budgets is to improve ad delivery. If TikTok sees a better opportunity on a given day, its algorithm can make the choice to spend slightly more.

Support for deeplinks & deferred deeplinks

Deeplinks and deferred deeplinks have been a frequently requested feature for the Smartly.io campaign creation. You'll be glad to find that they're now supported for the relevant campaign objectives.

To use deeplinks and deferred deeplinks, toggle Enable deeplinks and enter your Scheme, Universal, or App Link definition.

Meta has added a new attribution option in Ad Set “Engagement-view (for video only)”that is a new way to measure performance of video ads. This is now available in Meta Workspaces

Engaged-view conversions are counted when a skippable video ad is played for at least 10 seconds or 97% of its length if shorter than 10 seconds and a user takes action in a day. 

Option are:

•  None  

• 1 day 

It is available for:

Objectives: Sales (without Catalog toggle), leads or engagement ODAX

Destination: Website 

Optimization goal: Offsite conversions 

You can find it under Destination and bidding in Ad Set Level. 

Engaged-view attribution can only be set up at creation and cannot be edited later, this is Meta limitation. 

You can also clone/import in Workspaces campaigns from Ads Manager with this attribution. 

For Reporting, please refer now to Ads Manager reporting, as Engagement View Attribution is not yet available in Smartly reporting. It'll be available soon.  

Following Ads Manager deprecation, Meta is updating on 11th December 2023 their Location Targeting options also via API to only accept as Targeting option  "Anyone living in or recently in this location" (called "Everyone in this location" in legacy campaign cretion).

The following ones will not be available anymore: 

• People living in this location
• People recently in this location
• People traveling in this location

We recommend you to already launch new ad sets with "Anyone living in or recently in this location" (default option in Smartly), and if you are using other options, to start editing Ad Sets when you do other changes to only use "Anyone living in or recently in this location" to be prepared ahead of time. 

September 29, 2023 - General Availability

With the new automation setup for Smartly’s Snapchat campaign management, setting up automation becomes more streamlined powerful. The automation card has been replaced with a new version.

Key benefits

This new card brings the following capabilities:

Automatic mapping with same feed on multiple levels

If you have automation in use at multiple levels, such as campaigns, ad sets, and ads, and they are using the same feed, then the lower automated asset will receive the correct filters automatically. For example, if an ad set and ad use the same feed for automation, and the ad set has filters as well as a group-by setting, the ad will automatically inherit the same filters as the ad set, and the ads will be placed automatically into the correct ad set. This eliminates each ad sets getting too many ads, and you have to filter away most of the ads manually.

Mapping UI with different feeds on levels

If you have automation in use at multiple levels, such as campaigns, ad sets, and ads, but they are using different feeds, then the lower level will prompt you on how the automated assets should be placed into the higher level. For instance, if an ad set and an ad are both automated but use different feeds, on the ad level, the card will ask if each ad should go to every ad set or if they should go to a specific one. By selecting to place them into a specific one, the system will prompt you to choose how the placement should occur, for example, matching the ad level’s feed’s “ad_set_name” column with the ad set’s feed’s “name” column.

New filter options

Previously, filters had four operations available: “contains,” “does not contain,” “is,” and “is not.” Now, you can select from additional operations: [list the available operations]. This makes setting up filters easier than before. For instance, you can set a filter where “campaign_id” contains any of “12, 15, 20, 83, 95.” Previously, you had to create five separate OR conditions, each with one of the IDs.

Refresh and configure feed

You can directly jump to configure a feed from campaign management, and refresh the feed if you have done changes to it in the background.

User experience

The user experience of the automation card is consistent with what you find on other Smartly.io platforms, such as Meta and TikTok. This consistency allows for a seamless transition between platforms without the need to adapt to different interfaces, which speeds up your Snapchat go-to-market.

Changes in Smartly.io

The card for setting up automation in Snapchat campaigns, ad sets and ads have been replaced with a new version.

Limitations

Currently no known limitations.

Impact and actions needed

Earlier, if you had automation on two levels (campaign, ad set ad), but did not want to get a copy of every ad to every ad set, you had to specify where each ad should go to with a filter like {{city}} is {{adSet.feed.city}}. Now, if you do the same setup, and the feeds are the same on both levels, this will be done automatically for you. With different feeds, you get an user interface where you can specify how the ads should be mapped. If you had a filter like the above, then it will still be there, but it is redundant. You can remove the old filter and let the automation take care of mapping.

September 28, 2023 - General Availability

We’re thrilled to introduce Ad Previews for Snapchat! In partnership with Snap, we have incorporated the ability to view a true representation of your ad, allowing you to see exactly what your customers will experience on Snapchat. Gain a real-time visual of your ad during its creation process, instantly grasp how each field influences the final result, identify setup errors, and confirm that your media seamlessly fits the Snapchat ad format.

Ad preview during creation

With ad previews integrated into the ad creation process, you receive immediate feedback with each modification you make. Observing how each field impacts the ad empowers you to gauge its effect and determine necessary adjustments. This preview feature aids in ensuring the quality of your final ad by verifying that you have made the correct selections and that elements such as the public profile, headline, and call-to-action (CTA) do not obstruct crucial portions of the primary image or video. The preview is available on the review page as well for a final quality assurance.

View ads in reporting

Our reporting now includes a visual representation of the final ad, rather than displaying only the main image or video. This enhancement simplifies the identification of ads and offers insights into which ads are performing better.

Ad previews of DPA ads

Additionally, you can now preview dynamic product ads (DPAs), which previously did not display an image or video. This preview reveals how the ad will appear for one of the products within the associated product catalog.

Changes in Smartly

Ad previews has been added to three different places within the Smartly UI. These include:

1. Ad creation process
2. Review stage for publishing
3. Reporting view for inspecting published ads

Review stage and reporting showed the main image or video only, without profile, headline, CTA etc. This main media has now been replace with the actual ad visual. Additionally, catalog ads did not show any media before. Catalog ads now show previews in the same way as non-catalog ads.

Impact and actions needed

No actions are needed for you. Previews are available for both existing and future ads.

Workspace Defaults are out! Defaults help you to ensure correct basic settings are always setup for your campaigns, thus taking away steps of the manual setup work in campaign building. Workspace Defaults help you avoid mistakes in important settings of your campaigns like naming conventions and UTM tracking.

With Workspace Defaults you can create different settings for different types of campaigns if you usually have different conventions for e.g., retargeting campaigns and branding campaigns.

Instructions on setup

Workspaces for Meta now supports new safety options for automation to avoid accidental archive for automatic campaign updates at feed refresh. This option will give you more peace of mind that no one unintended archive will be performed by Workspace if your feed gets corrupted or wrongly edited at refresh. 

"Never let items get archived automatically" option

In campaign blueprint level, under "Automation control options", when you select as campaign automation behavior "Republish campaign automatically with every feed refresh" you can now set up for each level campagin, ad set, ad the option to never let an item to get archived automatically at feed refresh. Just select the right option for you and it'll be autoapplied for next feed refresh (no need of publishing the change). 

When feed refreshes and any item or their parent at the chosen level would get archived, Workspace processing will stop and no change will be performed at any level. For example if you select that no Ads should be archived, no Campaign, Ad sets and Ads will be archived automatically.  If you select that no ad sets should be archived, then Ads will be archived according to your feed update, but Ad Sets archive will stop Workspace processing of that campaign blueprint. 

Please keep in mind that if Workspaces find any item that would be archived against your settings, the entire tree in the campaign blueprint won't be processed at that time which means no archivals but also no automatic edits. So if campaign blueprint is linked to multiple automated campaigns, ad sets and ads, all campaigns and children will stop processing if any item of those campaigns will cause archive against your chosen settings. For this reason we require you to add at least an email (personal or e.g. Slack channel) so that you can get notified. You can also see in Processing log the stopped processing entry due to archive that were not performed. 

Even if a processing get stopped. Workspace will try at next run to perform the update again. If at next automatic feed refresh, the feed content won't cause any archive, your Campaign(s) will be reprocessed correctly. Otherwise, you can see in Review Stage (or ask Support help) what changes would cause archive and fix the feed or manually approve the archive by going to Review Stage and Publish. 

Automation control options do not need Publish anymore to make them effective

Together with this update, now to edit any settings in the Automation control card you do not need publish to make your choice effective anymore. Just select your options in UI and they'll be immediately effective. 

This change was done based on users' feedback: some users would forget to publish such an edit in order to make it effective or they couldn't publish as they didn't want to perform other campaign changes to Meta. 

With Workspaces, Smartly has brought out a new way of creating and running campaigns. Our new UI for campaign management makes it easy to automate and orchestrate all your campaigns, taking advantage of all Meta features.

Thus, starting on 11th December, Smartly will no longer support to create new Automated Ads campaigns in Meta through the Smartly platform.  The final sunset date is 31st January 2024, where also existing Automated ads campaign will stop being automatically updated and cannot be edited in Smartly tool. 

How does this affect me?

If you have Automated Ads campaigns scheduled to run and be automatically updated, you are required to recreate them in Workspaces. Don't worry - we've made campaign creation a lot smoother and enabled you to Clone to Workspaces also Automated Ads, and only have to reapply automation. 

How does this affect my campaigns?

No new Automated Ads campaigns

You can't create, clone or publish new Automated Ads campaigns since 11th December 2023.

Existing campaigns won't be updated

From 31st January 2024, existing Automated Ads campaigns are no longer be updated from automation/feed refresh. Edits to image and video templates will no longer trigger ad updates.

Legacy campaign editing available only through Bulk Editing

From 31st January 2024, Legacy Automated Ads campaigns keep running in Meta according to their setup (budget, schedule, etc.). The only edits available in Smartly will be the ones available from the “Bulk Edit” panel in reporting (bid, budget, schedule etc.). 

The Automated Ads single campaign view (as seen below) will still be accessible. You'll be able to see the Changelog and activate or edit Smartly optimization features (such as Stop Loss). However, other edits to the campaign are not possible, and you can’t add new Ad Sets or Ads settings from this view.

Campaign status, budget, bids etc can be edited from Pivot Tables. Other edits can be performed in Ads Manager. 

Automated Ads feeds also discontinued

Also Automated Ads feeds will be discontinued, as they only power Automated Ads. For Workspaces for Meta and other channels automation, you can convert them in Automation feeds. For more information, see Create automation feeds. 

From 11th December 2023, you can not upload anymore any new automation feeds. From 31st January 2024, existing automation feeds stop refreshing and the UI to access those will be removed.

August 08, 2023 - General Availability

The media selection component in Snapchat ad creation has been replaced with a new version, which brings a new visual style as well as new capabilities.

New looks

The user experience for media selection is now consistent with other social media platforms, e.g. in Meta or TikTok, making Snapchat advertising more intuitive.

Assets from media library in automated ads

You can now refer to assets (image or video) in Smartly's Media Library when setting up automated ads. You can add to your feed the assets id, or alternatively the filename, and ad creation will automatically find the asset from the media library based on it.

Limitations

No known limitations.

Impact and actions needed

There's no impact on your existing ads. They will be using the new component the next time you edit.

New metrics have been released in reporting to Q/A easier and more efficiently and better measure performance of your Ads. You can use the new metrics in filters, dimensions and columns. 

You can now report on: 

• All Headlines, All Bodies, All Links - for Dynamic creatives like PAC, DCO,  that use overrides 
• Media Template (shows name + icon to direct to Template) & Media Template name for Image templates used for Dynamic Ads
• Product Set name, Ad Product Set ID, Product Catalog Name - for Ads that use Catalog at Ad level (Conversions or Sales objective - Sales + Catalog, Catalog sales and App Install with Dynamic Ads not yet available in reporting as Catalog + Product Set selection happens at Campaign and/or Ad Set level) 
• In addition, Ad Blueprint name and Ad Code to report on your custom labels and  Media Type 

Also to give you better visibility for Workspace campaigns, you can click on Campaign, Ad Set and side side panel to see the info and links to Automation feeds, Catalogs and Templates used. 

Advertisers can now move unpublished or published campaigns from one workspace to another existing workspace or to a new workspace.

Note: moving a campaign from a workspace to another will not affect anything in the running campaigns, only where you will find and be able to work with the campaign from that point onwards.

Why have we built this?

• If you change your mind about your workspace structure, you can easily change it by moving campaigns between workspaces.
• You can have one "Template Workspace" which you use as the basis for any campaign. You can now within the template workspace duplicate the campaign -> move to their desired campaign workspace.
• If you have had trouble with slowness of frontend loading all campaigns and have 20+ campaigns within the same workspace, you can now easily split the campaigns to two workspaces in order to keep the tool fast.
• Not ideal workflow yet, but you are also able to clone well performing ads to another campaign in any workspace by:
  • clone the source campaign
  • move this clone to a desired workspace
  • clone the well performing ad from this campaign to your BAU campaign.

Earlier, you could share reports to your colleagues in Smartly, but only the original owner of the report was able to make changes.

Now you can give company-wide editing rights to your report by using the same "Share" button. This makes collaboration in reporting a lot easier, as colleagues can improve on others' work. The report owner going on vacation is no longer a problem.

The "Share" button on the bottom left corner of Reporting view now opens a dialog that gives you 3 options:

• No access: the report is private to only you
• Can view: anyone in your company can find and view the report
• Can edit: anyone in your company can find, view and edit the report

Read more in the main article: Share your report with others

November 18, 2022 - Alpha

Keyframe is a point which determines certain transformation attributes of an object. In our use case the attributes are position, scale, rotation or opacity.

Keyframing is widely used to enable custom animations. 

What’s the value to you?

• Ease of use: intuitive and easy to use layer panel to define attributes to keyframe;
• Scaling: Use dynamic fields with data sheets preserving the motion graphics you created; 
• Creative freedom: control how you’d like your final creative to look like.

Limitations

• Currently you can’t use Animation Presets and Keyframes for the same layer;
• Scaling cannot be adjusted from the canvas.

Impact and actions needed

Every user has the opportunity to sign in for the alpha via a tooltip right next to the Animation preset panel. You can mouse hover the tooltip, and apply via the link - We will then provide an answer within the next 3 days. 

You can always give us feedback about the feature via email: keyframing_feedback@smartly

October 02, 2022 - General Availability

We've improved our text formatting capabilities for image and video templates. You can now apply multiple styles to the same text layer, as follows: 

• Static text: You can apply formatting at the character level.
• Dynamic text: You can apply formatting to the value of the feed column.

You can use this functionality for your new and cloned templates. 

Limitations

Doesn't support modular text (only Feed).

Related articles

https://support.smartly/hc/en-us/articles/4481344146332

August 03, 2022 - General Availability

You can now hide/see and lock/unlock actions directly on the new layer list. You can perform the previous available actions like select, rearrange, while having a clear overview of your template's layers.

For video templates, this list can be collapsed.

Changes in Smartly

You will now see a new layer list for both image and video templates.

For Video Templates:

For Image Templates:

Limitations

No known limitations at the moment.

Impact and actions needed

No actions are needed from you.