Product Updates

  • Snapchat Multi-format Ads, now available on Smartly.io!

    April 8, 2022 - General Availability

    Smartly.io now provides support for a new native Snapchat feature, the ability to build multi-format ad sets. Multi-format ad sets allow you to mix and match different kinds of ads within the same ad sets, such as:

    • Single, story, and collection ads
    • Dynamic single, dynamic story, and dynamic collection ads
    • Commercial & Extended Play Commercial ads
    • All different lens ads

    Creative types in each of the categories above can be mixed and matched within an ad set. You can't combine dynamic and static ads, or Lens and single ads in the same ad sets, etc. Smartly.io and Snap will be removing some of these limitations in 2022. When building an ad set, the optimization goal must be applicable to all the creatives within the ad set.

    Key benefits

    Save time, reduce manual errors, and drive better performance! 

    With Snapchat Multi-format ad sets, you can cut the manual work and reduce time spent when needing to create multiple ad sets, since there's no need to reconfigure ad set properties (i.e. location, audience, budget) for each format.

    Additionally, improve ad performance by optimizing delivery to users from the same ad set, as Snapchat is unable to make optimization on ad delivery between multiple ad sets. 

    Changes in Smartly.io

    Ad format has been moved from ad set configuration to ad configuration, which allows you to select the format individually for each ad

    app.smartly.io_3.png

    On ad set level, there is a new selection for choosing ad set ad format restriction between

    1. Single Image or Video Ads, Story Ads and Collection Ads
    2. Filters
    3. AR Lenses

    app.smartly.io_.png

    Limitations

    Snapchat has a limitation that Filters are not allowed within a multi-format ad set. You have to set up a separate ad set to support these ad formats. Also iOS (SKAdNetwork) campaigns are limited out. These limitations extend to Smartly.io as well.

    Snap, and consequentially Smartly.io, is working in 2022 to remove all of these limitations. 

    Impact and actions needed

    No actions are needed from you. 

    Adding new creatives to Snapchat campaigns

    Snapchat Multi-format Ads, now available on Smartly.io!

    April 8, 2022 - General Availability Smartly.io now provides support for a new native Snapchat feature, the ability to build multi-format ad sets. Multi-format ad sets allow you to mix and match different kinds of ads within the same ad sets, such...
  • Save time with Snapchat Campaign & Ad set editing capabilities

    March 10, 2022 - General Availability

    Previously, our Snapchat customers were only able to edit ads in Smartly.io platform and had to log in to Snapchat Ads Manager to edit ad sets and campaigns. In our continuous efforts to make the Snapchat experience smoother, we've built in the capability to edit Snapchat campaigns and ad sets directly within Smartly.io, without needing to jump into Snapchat Ads Manager or clone data.

    Key benefits

    With the ability to edit existing Snapchat campaigns and ad sets within the Smartly.io platform, you can save time and streamline campaign processes. Here are a few other benefits:

    • Reduce the need to clone campaigns or ad sets and then make configurations
    • Reduce going back and forth between Smartly.io and Snapchat Ads Manager 
    • Reduce manual archiving of old/incorrect ad sets in Snapchat Ads Manager
    • Keep track of your edit history

    Changes in Smartly.io

    When you select a campaign, ad set or ad in Campaigns view, you'll see an "Edit" button. After you click any of these, the Edit button will open into a full editor view with the whole campaign in the editor, but only preselect the campaign/ad set/ad that you had originally chosen to edit. 

    Once the edits have been made, review changes and click "Publish". 

    Snapchat_Ad_Set_Campaign_Editing.png

    Limitations

    Currently no known limitations. 

    Impact and actions needed

    There are no actions needed from your end.

    Save time with Snapchat Campaign & Ad set editing capabilities

    March 10, 2022 - General Availability Previously, our Snapchat customers were only able to edit ads in Smartly.io platform and had to log in to Snapchat Ads Manager to edit ad sets and campaigns. In our continuous efforts to make the Snapchat expe...