Product updates

  • Snapchat: Hyper-local targeting

    February 29, 2024 - General Availability

    You can now incorporate coordinates for location targeting within your Snapchat ad sets within Smartly. This new feature offers a versatile and efficient method to target any location, especially useful when specific regions or zip codes aren't available on the social media platform. Additionally, coordinates can be seamlessly utilized across multiple platforms, ensuring consistency in your targeting strategy.

    In addition to creating new ad sets with coordinate targeting, you can now within Smartly access your existing ad sets created, which utilize coordinate targeting and were originally created in Snapchat Ads Manager.

    Changes in Smartly.io

    When setting up a Snapchat ad set, you'll find a new option under the Location card. You can now select “Latitude & Longitude” as the location type and input your coordinates along with the respective country.

    The format for coordinates is Latitude/Longitude/Radius/Unit. For example: 60.3861/23.1250/10/km. Supported units include km, kilometer, mi, and mile. Ensure to specify the country associated with the coordinates.

    You can input multiple locations separated by semicolons. For example: 60.1708/24.9375/10/km;61.4981/23.7600/10/km;60.2056/24.6556/10/km.

    Screenshot 2024-02-27 at 15.41.38.png

    Limitations

    Currently you need to specify and include the countries that the coordinates are in. After setting up the targeting successfully, you should have both coordinates and countries in the targeting list. We plan to add coordinate lookup in the future, which would mean that the country can be figured out from the coordinates themselves.

    Find coordinates with Google Maps

    Are you curious about finding coordinates with Google Maps? It’s a breeze to get them and convert to the Smartly format.

    1. Open Google Maps.
    2. Navigate to your desired location.
    3. Right-click on the center of the location on the map.
    4. Select the option displaying coordinates, such as 60.39573, 22.37845. These coordinates will be copied to your clipboard.
    5. Paste the coordinates into the Latitude & Longitude field in Smartly.
    6. Adjusting the format and adding the desired radius and unit. For example 60.39573/22.37845/8/km
    7. Specify the country associated with the coordinates.
    8. Click ‘Add location’.

    Easy city targeting with available coordinates for cities

    Snapchat’s list of metros and regions may sometimes be limited, but there's a solution! You can leverage coordinates to target any location effectively. One useful resource for obtaining coordinates is SimpleMaps.com, where you can access a comprehensive list of cities for various countries.

    Based on SimpleMaps.com, we've created a spreadsheet with several countries already included, providing a convenient list of cities and their coordinates in the Smartly format. Feel free to utilize this resource to streamline your targeting efforts. You can add any country needed by getting the city list from SimpleMaps.com.

    Feel free to make a personal copy of this spreadsheet.

    Impact and actions needed

    No actions needed for existing campaigns. You can now open ad sets in Smartly that makes use of coordinate targeting.

    Snapchat: Hyper-local targeting

    February 29, 2024 - General Availability You can now incorporate coordinates for location targeting within your Snapchat ad sets within Smartly. This new feature offers a versatile and efficient method to target any location, especially useful whe...
  • Important: Meta discontinuing Location Targeting conditions

     

    Following Ads Manager deprecation, on 15th April 2024 Meta API will only accept Location Targeting Condition "People living in or recently in this location" (called "Everyone in this location" in legacy campaign creation).

    The following ones will not be available anymore: 

    • People living in this location
    • People recently in this location
    • People traveling in this location

    On Tuesday 2nd April, Smartly.io will automatically change all Workspaces ad sets blueprint into the correct setting “People living in or recently in this location”. 

    If you have campaigns not yet in Workspaces for which you want automatic update, please Import them in Workspace by 2nd April.  

    The correct value will be applied to all blueprints. There is a slight difference in the action needed by advertisers depending on their Workspaces publishing rules:
    Case 1: Advertiser manually publishes changes in Workspaces:
    Users will see Unpublished changes (field Location type) in Review page, so they need to publish everything once per WS to send correct Location type to Meta.
    Case 2: Advertiser automatically publishes changes in Workspaces:
    Feed refresh will automatically apply the new location targeting at first feed refresh after 1st April.

    In both cases, you must manually publish or set a feed refresh within two weeks span, as from the 15th of April Ad Sets whose location type has not been set to "Anyone living in or recently in this location" will show an error in Meta and no campaign changes will process until the Ad Set location type has been fixed. 


    IMPORTANT:

    • There will be no automatic migration for ad sets that are still in legacy campaign creation - these will need to be edited ad set by ad set,  or imported to Workspaces (recommended). If the location type for Legacy Campaign creation is not edited by April 15th, Meta will show an error and prevent campaign edits.
    • Making the edit to Location Targeting Condition will reset the learning phase, but it is a necessary Meta breaking change that cannot be avoided. 

    Important: Meta discontinuing Location Targeting conditions

      Following Ads Manager deprecation, on 15th April 2024 Meta API will only accept Location Targeting Condition "People living in or recently in this location" (called "Everyone in this location" in legacy campaign creation). The following ones wil...
  • Old Meta objectives deprecated

    Starting from Monday December 11, 2023, it is no longer possible to create new campaigns with old Meta objectives in either Workspaces or the Legacy Campaign Creation.

    This improves consistency with the Meta native tools and prevents technical issues, as only ODAX objectives are currently accepted by Meta.

    As a reminder, ODAX was released earlier this year by Meta to consolidate the previous 11 objectives, making campaign creation more simple and effective.

    Existing campaigns

    Existing campaigns with old objectives can keep running. However, please be aware that Meta plan to prevent customers from adding new ads sets and ads to campaigns with old objectives starting January 2024.

    In order to ease this transition and enable full editing capabilities, we highly recommend you look to clone and relaunch your old campaigns with ODAX objectives as soon as possible.

    Check for old objectives

    1. Go to the Smartly.io app.
    2. In the main navigation, click Reporting.
    3. Click Filters and then click Add filter.
    4. Define a filter where "Campaign Facebook Objective" "does not contain" "OUTCOME".
    5. Click Apply Filter.

    Screenshot 2024-01-09 at 12.36.17.png

    Clone campaigns

    FAQ

    How does ODAX currently impact new and existing “legacy” (pre-ODAX) campaigns?

    You can still edit and duplicate legacy campaigns. However, when creating new campaigns, the new objectives must be used.

    Is it still possible to create new ads and sets in campaigns with old objectives?

    For now. However, Meta will block the creation of new ads and ad sets later this month when they move to v19.0. With this in mind, we recommend you move over to the new objectives over the next couple of weeks. We have not been given a set date on this, but will update as and when we do.

    When will the old objectives no longer be supported at all?

    Meta will begin to phase out old objectives in January 2024, beginning with duplication and import/export before moving onto fully shutting off legacy campaigns later in 2024. As with all product roadmaps this timing may be subject to change.

    Do all objectives need to be migrated?

    Yes, all objectives including app and traffic need to be migrated.

    Are these changes a Smartly limitation?

    No. This is exactly the same change as is happening in ads manager and all other partners. In ads manager, all migration to new objectives also needs to be done through duplication.

    When will the old objective values be fully deprecated on the API?

    Meta are still evaluating when the old objective values will be fully deprecated. We will update Smartly customers when we have more official timelines on this.

    Will we be losing any functionality with this deprecation?

    No, you will not. The simplified objectives didn’t replace the original objectives, but rather just consolidated them into broader buckets that are better aligned with marketing outcomes. That being said, you can still achieve everything you could previously, Meta have just categorised everything under fewer buckets.

    What’s the best way to convert my existing campaigns/ad sets to simplified objectives?

    Duplication is the best method here when switching over existing campaigns/ad sets. You can also simply end your existing campaigns and create net new ones using the simplified objectives. When you go to create an entirely new campaign, you will only be able to use the simplified objectives.

    Old Meta objectives deprecated

    Starting from Monday December 11, 2023, it is no longer possible to create new campaigns with old Meta objectives in either Workspaces or the Legacy Campaign Creation. This improves consistency with the Meta native tools and prevents technical iss...
  • Timeline in frames

    January 05, 2024 - General Availability

    You can now zoom into the timeline in the editor. 

    We have heard your requests for a more flexible, familiar approach to handling your creative projects, and are proud to publish our new feature that allows you to view the timeline in frames. This makes it even easier to integrate with existing creatives and precisely match the timing, enhancing your project management experience. 

    Start by opening any template in the Media Library. Then use your mouse wheel to zoom in and out in the timeline.

    To zoom with your mouse, hold down the 'Ctrl' key (or 'Cmd' on Mac) and scroll.

    Screenshot 2024-01-05 at 14.07.04.png

    Timeline in frames

    January 05, 2024 - General Availability You can now zoom into the timeline in the editor.  We have heard your requests for a more flexible, familiar approach to handling your creative projects, and are proud to publish our new feature that allows ...
  • TikTok: Support for Interactive add-ons

    December 2023 - General Availability

    We're rolling out support for four of the most popular TikTok interactive add-ons in the Smartly.io campaign management experience. From now on, gift code stickers, countdown stickers, display cards, and product cards will all be supported on our platform.

    You'll be able to use these interactive elements when setting up new campaigns, as well as edit previous ads that have launched with these originally. Interactive add-ons are available for all supported campaign objectives, while the product card is limited to the Product Sales campaigns, as per TikTok's limitation.

    You can configure interactive add-ons at the ad level, and you'll find this setting at the bottom of the ad configuration:

    For stickers, you can configure the title, the countdown deadline or gift code, the position, and the sticker color. For cards, you're either able to define an image or select the product catalog elements that you'd want to feature.

    Beyond the capability to manually configure these attributes, interactive add-ons will also support our feed-based automation. If you're working with many ads or multiple markets, you can define these attributes from a connected feed. So it won't be a hassle to add translations, change coupon codes, or adjust the sticker color easily.

    Interactive add-ons are also compatible with our ad preview interface, meaning that you'll get a preview of how the final sticker or card will look like with your ad. There is no need to guess whether the card covers a face or another important element of your creative.

    ---

    Not using Smartly.io for TikTok yet? Connect an ad account to give it a try, or reach out to your Customer Success Manager to learn more!

     

    TikTok: Support for Interactive add-ons

    December 2023 - General Availability We're rolling out support for four of the most popular TikTok interactive add-ons in the Smartly.io campaign management experience. From now on, gift code stickers, countdown stickers, display cards, and produc...
  • Automation feeds - Feed explorer, filtering Automation feed in Template editor & other usability improvements

    December 2023 - General availability

    We have made several updates to make it easier to set up and use Automation feeds for campaign and creative automation.

    • The new Feed explorer lets you review the feed item details right in the UI, and filter the Automation feed within the template editor.
    • Enhanced validation helps to prevent errors.
    • We have also made several usability improvements to the process of connecting your feed to Automation feeds.

    Key benefits

    With Feed explorer, you can easily see what information you have in the feed and in which format it is after the processing. Feed explorer makes it easier to build the wanted campaigns, ad set, ads and creatives. It's also handy for investigating issues with feed based setups.

    Filtering the Automation feed within the template editor allows you to use only the wanted items from your feed when designing the templates or creating assets. It also makes quality assurance much easier as you have a fast way to look into the data each item has.

    Setting up a new feed or editing an existing one is now much faster and more intuitive. The improved validation is a guide towards a correct setup.

    Changes in Smartly

    Feed explorer

    Feed explorer uses table format to show all the items and the data within the different fields of each item. This makes it easier to understand what information you have in the feed and in which format it is after the processing.

    In the feed explorer, you can use search and filtering to further narrow down the wanted items.

    You can access the Feed explorer both in the Automation feed listing view (under the Actions column) and in the Template editor when using Automation feed as the data source.

    Use Feed explorer in Template editor to filter the preview items:

    When you choose Automation feed as the data source within the Data tab in Template editor, you can see the Feed explorer button. Clicking the button will open up the Feed explorer. From this view you can define filters to narrow down the items you are using from the feed as the preview items. Once you have added filters and clicked Save, you can see the UI highlighting that there are filters applied.

    Other usability improvements

    • Each section in the Automation feeds settings now has a validation indicator that highlights missing or faulty information.
    • When creating a new Automation feed and when a valid URL is parsed, the available fields are mapped automatically one-to-one with naming, similarly to clicking the "Map fields automatically".
    • For clarity, we have changed the order of fields within the mapping section.
    • Destination field name is now always editable.
    • There is only one selector visible for adding a new Data source field in the bottom of the field listing. When new field is selected the other details are automatically added.
    • We have added error notification for duplicate destination field names as well as added number type validations and warnings based on what preview values are coming through.
    • If there are unsupported characters in the destination field name, there will be an info box telling that these will be sanitized automatically. When clicking "Save changes" there will be a dialog that further explains the field name sanitations and what the final field names will be.
    • The "Save Changes" & "Cancel" buttons are now floating in the button, following the scrolling of the page.

    Limitations

    Impact and actions needed

    No impact on your content or campaigns. No actions are needed from you.

    Related articles

    Automation feeds - Feed explorer, filtering Automation feed in Template editor & other usability improvements

    December 2023 - General availability We have made several updates to make it easier to set up and use Automation feeds for campaign and creative automation. The new Feed explorer lets you review the feed item details right in the UI, and filter t...
  • Pinterest: Max width video ads

    October 06, 2023 - General Availability
    Video ads can be promoted in a new ad format: Max width video.

    Where standard video is the same size as regular Pins, max width video spans two columns on mobile. Video ads can help people discover your brand or drive actions on your website.

    Screenshot 2023-11-21 at 14.29.55.png

    Key benefits

    When it comes to promotional video content, bigger is almost always better and audiences will generally be more inclined to engage with high-impact, visually sharp video ads.

    Changes in Smartly.io

    There’s a new selection for video format between max width and standard under the ad. This will choose if you use the previously available or new format.

    Limitations

    Max width format is only available for awareness and video view campaigns.

    Impact and actions needed

    There’s no impact on your existing ads. They will use the previously available standard ad format. You can create new ads with the new max width format.

    Related articles

    Pinterest’s explanation on Max Width Video ads https://help.pinterest.com/en/business/article/pinterest-product-specs 
    https://help.pinterest.com/en/business/article/promoted-video-with-autoplay 

    Pinterest: Max width video ads

    October 06, 2023 - General AvailabilityVideo ads can be promoted in a new ad format: Max width video. Where standard video is the same size as regular Pins, max width video spans two columns on mobile. Video ads can help people discover your brand...
  • New TikTok campaign settings supported: search ads placement, tracking parameters, spending power targeting, and more

    As TikTok is growing as an advertising platform, it is adding more and more options for advertisers to customize their campaign setups. With TikTok's latest rollout of new capabilities, Smartly now supports the following:

    • Search ad placement
    • Ad-level tracking parameters
    • Spending power targeting
    • Deeplinks
    • Dynamic daily budgets

    Search ads placement & video sharing setting

    For the supported campaign objectives, you can feature your ads in TikTok's new search placement. You can also enable or disable video sharing permissions.

    98ba2f90-bc8f-4b79-a6d3-81ff16eba996-md.png

    Website, app & offline event tracking parameters

    TikTok's new advanced tracking parameters on the ad level include

    • Website pixels
    • App events
    • Offline event tracking

    Smartly.io now supports all these settings.

    ade15d83-4fe8-416c-93cd-865466e09917-md.png

    Spending power targeting

    You can now target a subset of customers with especially high spending power.

    d25cd990-865e-4aa2-86ff-0eb819dc4ed2-md.png

    Dynamic daily budget

    TikTok is rolling out a new default setting for campaign and ad group-level daily budgets.

    The daily budget used to be a hard cost cap for the day. With dynamic daily budgets, TikTok will instead use slightly more or slightly less budget for a given day than the budget setting would indicate, but still ensure that the weekly spend is not more than 7 times the daily budget.

    The purpose of dynamic daily budgets is to improve ad delivery. If TikTok sees a better opportunity on a given day, its algorithm can make the choice to spend slightly more.

    e24886a7-4ef0-4476-b067-1131db32d2e8-md.png

    Support for deeplinks & deferred deeplinks

    Deeplinks and deferred deeplinks have been a frequently requested feature for the Smartly.io campaign creation. You'll be glad to find that they're now supported for the relevant campaign objectives.

    To use deeplinks and deferred deeplinks, toggle Enable deeplinks and enter your Scheme, Universal, or App Link definition.

    16bb12d5-a81a-4917-92b7-b6b79f7db187-md.png

     

    New TikTok campaign settings supported: search ads placement, tracking parameters, spending power targeting, and more

    As TikTok is growing as an advertising platform, it is adding more and more options for advertisers to customize their campaign setups. With TikTok's latest rollout of new capabilities, Smartly now supports the following: Search ad placement Ad-...
  • Meta Workspaces: Engagement-view attribution option in Ad Set

    Meta has added a new attribution option in Ad Set “Engagement-view (for video only)”that is a new way to measure performance of video ads. This is now available in Meta Workspaces

    Engaged-view conversions are counted when a skippable video ad is played for at least 10 seconds or 97% of its length if shorter than 10 seconds and a user takes action in a day. 

    Option are:

    •  None  

    • 1 day 

    It is available for:

    Objectives: Sales (without Catalog toggle), leads or engagement ODAX

    Destination: Website 

    Optimization goal: Offsite conversions 

     

    You can find it under Destination and bidding in Ad Set Level. 

    Engaged-view attribution can only be set up at creation and cannot be edited later, this is Meta limitation. 

    You can also clone/import in Workspaces campaigns from Ads Manager with this attribution. 

    For Reporting, please refer now to Ads Manager reporting, as Engagement View Attribution is not yet available in Smartly reporting. It'll be available soon.  

    Meta Workspaces: Engagement-view attribution option in Ad Set

    Meta has added a new attribution option in Ad Set “Engagement-view (for video only)”that is a new way to measure performance of video ads. This is now available in Meta Workspaces Engaged-view conversions are counted when a skippable video ad is p...
  • Meta update to Location Targeting options

     

    Following Ads Manager deprecation, Meta is updating on 11th December 2023 their Location Targeting options also via API to only accept as Targeting option  "Anyone living in or recently in this location" (called "Everyone in this location" in legacy campaign cretion).

    The following ones will not be available anymore: 

    • People living in this location
    • People recently in this location
    • People traveling in this location

    We recommend you to already launch new ad sets with "Anyone living in or recently in this location" (default option in Smartly), and if you are using other options, to start editing Ad Sets when you do other changes to only use "Anyone living in or recently in this location" to be prepared ahead of time. 

    Meta update to Location Targeting options

      Following Ads Manager deprecation, Meta is updating on 11th December 2023 their Location Targeting options also via API to only accept as Targeting option  "Anyone living in or recently in this location" (called "Everyone in this location" in le...
  • Meta: Aggregated Event Measurement (AEM) attribution in App Promotion Campaigns in Workspaces

    Workspaces for Meta now support Meta's Aggregated Event Measurement (AEM) as campaign attribution, which allows advertisers running iOS14+ App promotion campaigns to have near real-time reporting, thus optimizing their campaigns to adjust their ad strategy more quickly and obtain performance gains. Additionally, based on internal Meta studies, when advertisers run AEM eligible Mobile App Promotion campaigns could see around a 9.5% increase in incremental conversions at the similar cost-per-install or cost-per-action. Learn about reporting for app events that use Aggregated Event Measurement.

    AEM campaign attribution selection can be found at the ad set level for IOS14+ App promotion (ODAX) campaigns, both for standard and for Advantage+ App campaigns. Please keep in mind you need to launch new campaigns, as the campaign attribution method cannot be edited after ad set creation - this is Meta limitation. 

    How to set up AEM as campaign attribution in Workspaces

    Before starting: Check that your app is eligible for AEM in Business Manager .

    If it is, please follow steps below to select AEM attribution. Otherwise, you need to keep SKAdNetwork as campaign attribution until your app is ready. 

    Campaign: 

    Select a new campaign with App Promotion (ODAX) objective and toggle IOS 14. Advantage+ App campaigns are also supported. 

     

    Legacy App Install objective is also supported, but we recommend to not use it anymore, as from December 2023 Meta will support only ODAX for new objectives. 

    Ad Set 

    On Ad Set level, under Destination and bidding, select Aggregated Event measurement

    Proceed as usual with the ads. 

    For other objectives you still measure results through AEM if your app is eligible but there is no additional selection you need to do at the ad set level

    Meta: Aggregated Event Measurement (AEM) attribution in App Promotion Campaigns in Workspaces

    Workspaces for Meta now support Meta's Aggregated Event Measurement (AEM) as campaign attribution, which allows advertisers running iOS14+ App promotion campaigns to have near real-time reporting, thus optimizing their campaigns to adjust their ad...
  • Snapchat: Advanced Automation setup

    September 29, 2023 - General Availability

    With the new automation setup for Smartly’s Snapchat campaign management, setting up automation becomes more streamlined powerful. The automation card has been replaced with a new version.

    full-card.png

    Key benefits

    This new card brings the following capabilities:

    Automatic mapping with same feed on multiple levels

    If you have automation in use at multiple levels, such as campaigns, ad sets, and ads, and they are using the same feed, then the lower automated asset will receive the correct filters automatically. For example, if an ad set and ad use the same feed for automation, and the ad set has filters as well as a group-by setting, the ad will automatically inherit the same filters as the ad set, and the ads will be placed automatically into the correct ad set. This eliminates each ad sets getting too many ads, and you have to filter away most of the ads manually.

    Mapping UI with different feeds on levels

    If you have automation in use at multiple levels, such as campaigns, ad sets, and ads, but they are using different feeds, then the lower level will prompt you on how the automated assets should be placed into the higher level. For instance, if an ad set and an ad are both automated but use different feeds, on the ad level, the card will ask if each ad should go to every ad set or if they should go to a specific one. By selecting to place them into a specific one, the system will prompt you to choose how the placement should occur, for example, matching the ad level’s feed’s “ad_set_name” column with the ad set’s feed’s “name” column.

    map-ads.png

    New filter options

    Previously, filters had four operations available: “contains,” “does not contain,” “is,” and “is not.” Now, you can select from additional operations: [list the available operations]. This makes setting up filters easier than before. For instance, you can set a filter where “campaign_id” contains any of “12, 15, 20, 83, 95.” Previously, you had to create five separate OR conditions, each with one of the IDs.

    filtering-options.png

    Refresh and configure feed

    You can directly jump to configure a feed from campaign management, and refresh the feed if you have done changes to it in the background.

    refresh-and-configure.png

    User experience

    The user experience of the automation card is consistent with what you find on other Smartly.io platforms, such as Meta and TikTok. This consistency allows for a seamless transition between platforms without the need to adapt to different interfaces, which speeds up your Snapchat go-to-market.

    Changes in Smartly.io

    The card for setting up automation in Snapchat campaigns, ad sets and ads have been replaced with a new version.

    Limitations

    Currently no known limitations.

    Impact and actions needed

    Earlier, if you had automation on two levels (campaign, ad set ad), but did not want to get a copy of every ad to every ad set, you had to specify where each ad should go to with a filter like {{city}} is {{adSet.feed.city}}. Now, if you do the same setup, and the feeds are the same on both levels, this will be done automatically for you. With different feeds, you get an user interface where you can specify how the ads should be mapped. If you had a filter like the above, then it will still be there, but it is redundant. You can remove the old filter and let the automation take care of mapping.



    Snapchat: Advanced Automation setup

    September 29, 2023 - General Availability With the new automation setup for Smartly’s Snapchat campaign management, setting up automation becomes more streamlined powerful. The automation card has been replaced with a new version. Key benefits Th...
  • Snapchat: Ad Preview

    September 28, 2023 - General Availability

    We’re thrilled to introduce Ad Previews for Snapchat! In partnership with Snap, we have incorporated the ability to view a true representation of your ad, allowing you to see exactly what your customers will experience on Snapchat. Gain a real-time visual of your ad during its creation process, instantly grasp how each field influences the final result, identify setup errors, and confirm that your media seamlessly fits the Snapchat ad format.

    Ad preview during creation

    With ad previews integrated into the ad creation process, you receive immediate feedback with each modification you make. Observing how each field impacts the ad empowers you to gauge its effect and determine necessary adjustments. This preview feature aids in ensuring the quality of your final ad by verifying that you have made the correct selections and that elements such as the public profile, headline, and call-to-action (CTA) do not obstruct crucial portions of the primary image or video. The preview is available on the review page as well for a final quality assurance.

    ad-creation.png

    review-stage.png

    View ads in reporting

    Our reporting now includes a visual representation of the final ad, rather than displaying only the main image or video. This enhancement simplifies the identification of ads and offers insights into which ads are performing better.

    reporting-preview.png

    Ad previews of DPA ads

    Additionally, you can now preview dynamic product ads (DPAs), which previously did not display an image or video. This preview reveals how the ad will appear for one of the products within the associated product catalog.

    catalog-preview.png

    Changes in Smartly

    Ad previews has been added to three different places within the Smartly UI. These include:

    1. Ad creation process
    2. Review stage for publishing
    3. Reporting view for inspecting published ads

    Review stage and reporting showed the main image or video only, without profile, headline, CTA etc. This main media has now been replace with the actual ad visual. Additionally, catalog ads did not show any media before. Catalog ads now show previews in the same way as non-catalog ads.

    Impact and actions needed

    No actions are needed for you. Previews are available for both existing and future ads.

    Snapchat: Ad Preview

    September 28, 2023 - General Availability We’re thrilled to introduce Ad Previews for Snapchat! In partnership with Snap, we have incorporated the ability to view a true representation of your ad, allowing you to see exactly what your customers wi...
  • Campaign Workspace Defaults

    Workspace Defaults are out! Defaults help you to ensure correct basic settings are always setup for your campaigns, thus taking away steps of the manual setup work in campaign building. Workspace Defaults help you avoid mistakes in important settings of your campaigns like naming conventions and UTM tracking.

    With Workspace Defaults you can create different settings for different types of campaigns if you usually have different conventions for e.g., retargeting campaigns and branding campaigns.

    Instructions on setup

     

    Campaign Workspace Defaults

    Workspace Defaults are out! Defaults help you to ensure correct basic settings are always setup for your campaigns, thus taking away steps of the manual setup work in campaign building. Workspace Defaults help you avoid mistakes in important setti...
  • WS for Meta: Automation safety guards against automatic archival

    Workspaces for Meta now supports new safety options for automation to avoid accidental archive for automatic campaign updates at feed refresh. This option will give you more peace of mind that no one unintended archive will be performed by Workspace if your feed gets corrupted or wrongly edited at refresh. 

    "Never let items get archived automatically" option

    In campaign blueprint level, under "Automation control options", when you select as campaign automation behavior "Republish campaign automatically with every feed refresh" you can now set up for each level campagin, ad set, ad the option to never let an item to get archived automatically at feed refresh. Just select the right option for you and it'll be autoapplied for next feed refresh (no need of publishing the change). 

    When feed refreshes and any item or their parent at the chosen level would get archived, Workspace processing will stop and no change will be performed at any level. For example if you select that no Ads should be archived, no Campaign, Ad sets and Ads will be archived automatically.  If you select that no ad sets should be archived, then Ads will be archived according to your feed update, but Ad Sets archive will stop Workspace processing of that campaign blueprint. 

    Please keep in mind that if Workspaces find any item that would be archived against your settings, the entire tree in the campaign blueprint won't be processed at that time which means no archivals but also no automatic edits. So if campaign blueprint is linked to multiple automated campaigns, ad sets and ads, all campaigns and children will stop processing if any item of those campaigns will cause archive against your chosen settings. For this reason we require you to add at least an email (personal or e.g. Slack channel) so that you can get notified. You can also see in Processing log the stopped processing entry due to archive that were not performed. 

    Even if a processing get stopped. Workspace will try at next run to perform the update again. If at next automatic feed refresh, the feed content won't cause any archive, your Campaign(s) will be reprocessed correctly. Otherwise, you can see in Review Stage (or ask Support help) what changes would cause archive and fix the feed or manually approve the archive by going to Review Stage and Publish. 

    Tip To read more about Automation control options, see Meta campaign settings, and for information about Automation processing and archive logic, see Automation processing logic in Meta

    Automation control options do not need Publish anymore to make them effective

    Together with this update, now to edit any settings in the Automation control card you do not need publish to make your choice effective anymore. Just select your options in UI and they'll be immediately effective. 

    This change was done based on users' feedback: some users would forget to publish such an edit in order to make it effective or they couldn't publish as they didn't want to perform other campaign changes to Meta. 

    WS for Meta: Automation safety guards against automatic archival

    Workspaces for Meta now supports new safety options for automation to avoid accidental archive for automatic campaign updates at feed refresh. This option will give you more peace of mind that no one unintended archive will be performed by Workspa...
  • New way to automate your Meta campaigns in Smartly

    With Workspaces, Smartly has brought out a new way of creating and running campaigns. Our new UI for campaign management makes it easy to automate and orchestrate all your campaigns, taking advantage of all Meta features.

    Thus, starting on 11th December, Smartly will no longer support to create new Automated Ads campaigns in Meta through the Smartly platform.  The final sunset date is 31st January 2024, where also existing Automated ads campaign will stop being automatically updated and cannot be edited in Smartly tool. 

    How does this affect me?

    If you have Automated Ads campaigns scheduled to run and be automatically updated, you are required to recreate them in Workspaces. Don't worry - we've made campaign creation a lot smoother and enabled you to Clone to Workspaces also Automated Ads, and only have to reapply automation. 

    How does this affect my campaigns?

    No new Automated Ads campaigns

    You can't create, clone or publish new Automated Ads campaigns since 11th December 2023.

    Existing campaigns won't be updated

    From 31st January 2024, existing Automated Ads campaigns are no longer be updated from automation/feed refresh. Edits to image and video templates will no longer trigger ad updates.

    Legacy campaign editing available only through Bulk Editing

    From 31st January 2024, Legacy Automated Ads campaigns keep running in Meta according to their setup (budget, schedule, etc.). The only edits available in Smartly will be the ones available from the “Bulk Edit” panel in reporting (bid, budget, schedule etc.). 

     

     

    The Automated Ads single campaign view (as seen below) will still be accessible. You'll be able to see the Changelog and activate or edit Smartly optimization features (such as Stop Loss). However, other edits to the campaign are not possible, and you can’t add new Ad Sets or Ads settings from this view.

     

     

    Campaign status, budget, bids etc can be edited from Pivot Tables. Other edits can be performed in Ads Manager. 

    This means you can't edit campaign targeting, add or edit creatives, or edit UTMs for Legacy Automated Ads campaigns.  

    Automated Ads feeds also discontinued

    Also Automated Ads feeds will be discontinued, as they only power Automated Ads. For Workspaces for Meta and other channels automation, you can convert them in Automation feeds. For more information, see Create automation feeds

    From 11th December 2023, you can not upload anymore any new automation feeds. From 31st January 2024, existing automation feeds stop refreshing and the UI to access those will be removed.

     

     

    New way to automate your Meta campaigns in Smartly

    With Workspaces, Smartly has brought out a new way of creating and running campaigns. Our new UI for campaign management makes it easy to automate and orchestrate all your campaigns, taking advantage of all Meta features. Find out more: What is W...
  • Snapchat: New media selection with possibility to select assets from Smartly's Media Library

    August 08, 2023 - General Availability

    The media selection component in Snapchat ad creation has been replaced with a new version, which brings a new visual style as well as new capabilities.

    New looks

    The user experience for media selection is now consistent with other social media platforms, e.g. in Meta or TikTok, making Snapchat advertising more intuitive.
    new-media-selector.png

    Assets from media library in automated ads

    You can now refer to assets (image or video) in Smartly's Media Library when setting up automated ads. You can add to your feed the assets id, or alternatively the filename, and ad creation will automatically find the asset from the media library based on it.
    asset-filename-in-feed.png

    Limitations

    No known limitations.

    Impact and actions needed

    There's no impact on your existing ads. They will be using the new component the next time you edit.

    Snapchat: New media selection with possibility to select assets from Smartly's Media Library

    August 08, 2023 - General Availability The media selection component in Snapchat ad creation has been replaced with a new version, which brings a new visual style as well as new capabilities. New looks The user experience for media selection i...
  • Meta update: Update to Lookalike Audiences created without a location

    Starting August 7, 2023, Meta is removing the option to create Lookalike audiences without specifying audience location from the Marketing API. When creating a Lookalike audience, you will only select the Lookalike source, location and the audience size. Audiences without locations were being tested with a small set of advertisers and Meta decided to not proceed to general availability.

    From August 7, 2023, you’ll need to add a location when creating a new lookalike audience. Your existing lookalike audiences in use will continue to leverage the ad set's location and audiences not in use will be removed from Audience Manager.

    Meta update: Update to Lookalike Audiences created without a location

    Starting August 7, 2023, Meta is removing the option to create Lookalike audiences without specifying audience location from the Marketing API. When creating a Lookalike audience, you will only select the Lookalike source, location and the audienc...
  • Catalog feed processing error alerts for Snapchat & TikTok

    June 30, 2023 - General Availability

    Alerts on catalog feed processing errors allow you to get an email notification whenever your catalog feed processing has encountered an error. This way you can fix the errors quickly when they arise, and ensure that the catalog and your ads are up-to-date with the correct information.

    You can learn how to use the catalog feed processing error alerts from this knowledge base article.

    Changes in Smartly

    You can subscribe to catalog feed processing error alerts on the catalog listing for Snapchat & TikTok.

    The current functionality will send notification whenever one of the feeds of the catalog does get one of the following errors:

    • Feed downloading fails
    • Smartly feed-processing fails
    • Catalog authorizer has no access to the catalog 
    • Uploading a feed to the channel fails

    Limitations

    Catalog alerts are sent when encountering an error in the processing only for the above listed cases.

    Impact and actions needed

    To receive processing error alerts, please turn them on in the catalog listing view, by following these instructions.

    Otherwise, no impact on your content or campaigns and no actions are needed from you.

    Related articles

    Catalog feed processing error alerts for Snapchat & TikTok

    June 30, 2023 - General Availability Alerts on catalog feed processing errors allow you to get an email notification whenever your catalog feed processing has encountered an error. This way you can fix the errors quickly when they arise, and ensur...
  • Feed explorer for Automation feeds in feed listing & template editor

    June 30, 2023 - General Availability

    It is now possible to analyse the content of your Automation feed easily with a glance by using Feed explorer in feed listing view or straight in template editor. Feed explorer allows you to see what kind of content you have in your Automation feed to be used for campaign automation or for templates in template editor. By using filters you can also dig deeper into specific items.

    Feed explorer can be used in the Automation feed listing view for checking that the data you have coming from your feed looks correct or investigate the data in case you get errors in the feed processing or in campaign creation.

    In the Template editor Feed explorer enables designers to have better understanding on the content coming via the feed and take that into account in the template designs.

    Key features

    Feed explorer gives the ability to see and filter feed content in Automation feeds listing view and in the Template editor when using Automation feed as the preview feed.

    Changes in Smartly

    You can find Feed explorer under actions column in the Automation feeds listing view.

    In template editor when you choose Automation feed as the preview feed under the Data tab, you can click Feed Explorer -button to open the Feed explorer.

    Within the Feed explorer you can search the content with key words or use filters to find the matching rows.

    Limitations

    The filtering used in the feed explorer in template editor is not yet reflected on the preview of the image template itself.

    Impact and actions needed

    This update does not impact your content or campaigns. No actions are needed from you.

    Related articles

    Create automation feeds

    Feed explorer for Automation feeds in feed listing & template editor

    June 30, 2023 - General Availability It is now possible to analyse the content of your Automation feed easily with a glance by using Feed explorer in feed listing view or straight in template editor. Feed explorer allows you to see what kind of co...
  • Extra field support for Snapchat & TikTok catalogs

    June 30, 2023 - General Availability

    It is now possible to map custom content on Snapchat & TikTok catalog feeds by using extra fields (extra_1, extra_2,..., extra_9) similarly to any extra field in Meta catalogs.

    These fields allow you to map whatever data you want to those fields and use them with Image templates and with liquid templates for field transformations, for example in a case where you have already all the channel specific custom_label -fields in use. These fields are not sent to the channels along with feed updates

    Changes in Smartly

    In the feed mapping of the Snapchat or TikTok catalog fields you'll see new fields called extra_1 - extra_9 available. You can map wanted custom content to them and use them for example in image templates. Please read more about the functionality in the related articles.

    Limitations

    It is not possible to change the names of the extra fields. The extra fields are not sent to channels along with feed update.

    Impact and actions needed

    No impact on your content or campaigns. Extra fields are available for everyone when using Snapchat or TikTok catalog management in Smartly. No actions are needed from you.

    Related articles

    Extra field support for Snapchat & TikTok catalogs

    June 30, 2023 - General Availability It is now possible to map custom content on Snapchat & TikTok catalog feeds by using extra fields (extra_1, extra_2,..., extra_9) similarly to any extra field in Meta catalogs. These fields allow you to map wha...
  • Workspace Meta: New metrics available in Reporting for Workspace campaigns

    New metrics have been released in reporting to Q/A easier and more efficiently and better measure performance of your Ads. You can use the new metrics in filters, dimensions and columns. 

    You can now report on: 

    • All Headlines, All Bodies, All Links - for Dynamic creatives like PAC, DCO,  that use overrides 
    • Media Template (shows name + icon to direct to Template) & Media Template name for Image templates used for Dynamic Ads
    • Product Set name, Ad Product Set ID, Product Catalog Name - for Ads that use Catalog at Ad level (Conversions or Sales objective - Sales + Catalog, Catalog sales and App Install with Dynamic Ads not yet available in reporting as Catalog + Product Set selection happens at Campaign and/or Ad Set level) 
    • In addition, Ad Blueprint name and Ad Code to report on your custom labels and  Media Type 

    Also to give you better visibility for Workspace campaigns, you can click on Campaign, Ad Set and side side panel to see the info and links to Automation feeds, Catalogs and Templates used. 

     

    Workspace Meta: New metrics available in Reporting for Workspace campaigns

    New metrics have been released in reporting to Q/A easier and more efficiently and better measure performance of your Ads. You can use the new metrics in filters, dimensions and columns.  You can now report on:  All Headlines, All Bodies, All Lin...
  • Workspace Meta: Lead Form can be used for DCO and Multi-text Ads

    If you use Lead Form for your campaigns, you can now create ad with Dynamic Optimisation Creative and Multi Text to draw more leads. Facebook algorithm will pick the best combination of image and text to deliver best result.

    To start using them, select Leads- ODAX as campaign objective, Instant Form as Ad Set destination, and Dynamic options under Single ads.

     

    You can read more here.

    Workspace Meta: Lead Form can be used for DCO and Multi-text Ads

    If you use Lead Form for your campaigns, you can now create ad with Dynamic Optimisation Creative and Multi Text to draw more leads. Facebook algorithm will pick the best combination of image and text to deliver best result. To start using them, s...
  • Snapchat: 7-0 Optimization window

    June 13, 2023 - General Availability

    You now have the ability to modify the optimization window for your Snapchat ad sets. Previously, all ad sets were automatically set to use a 28-day swipe-up and 1-day view optimization window (28-1). However, with the new update, for the 'Pixel Purchases' optimization goal, you can select a 7-day swipe-up and 0-day view optimization window (7-0).

    Snap Inc. has been recommending this optimization window specifically for those using the Pixel Purchases goal, as it is expected to yield improved performance.

    snap

    Currently, the 7-0 optimization window is only available for the Pixel Purchases goal. Snap is evaluating the possibility of extending this feature to other goals as well. 

    Key benefits

    You can expect enhanced performance for their ads when optimizing towards Pixel Purchases by utilizing the 7-0 optimization window.

    Changes in Smartly

    When creating a new ad set a new selection will appear called Optimization window, when you select the goal: Pixel purchases. By default, it has 28 Day Swipe, 1 Day View selected. As a second option, you can choose the new 7 Day Swipe, 0 Day View optimization window.

    Limitations

    Currently optimization window is only available for the Pixel Purchase goal in both Snapchat Ads Manager and Smartly.

    To use 7 Day Swipe, 0 Day View, you need to have at least 10 purchase events associated with your ad

    Impact and actions needed

    No impact on existing ad sets. No actions needed from you. 

    The optimization window can't be changed for existing ad sets. You have to create a new ad set to utilize the 7-0 optimization window.

    Snapchat: 7-0 Optimization window

    June 13, 2023 - General Availability You now have the ability to modify the optimization window for your Snapchat ad sets. Previously, all ad sets were automatically set to use a 28-day swipe-up and 1-day view optimization window (28-1). However, ...
  • Meta ODAX objectives in Smartly Automated ads, Dynamic Ads, and Regular campaigns

    We have released 2 new objectives in Workspace: Sales and App Promotion, which are part of Meta’s Outcome Based Objective Experience (ODAX) redesign of campaign objectives to make it easier to select the right campaign objectives that aligns with your business goals.

    Sales, App Promotion are available in all three campaign types: Dynamic ads, Regular Ads and Dynamic Ads. 

    Please note that by using ODAX you don't lose any of the previous capabilities and optimisation goals, and there is no impact on performance and delivery using old or new objectives. Meta’s choice is purely a design improvement to help simplify objectives and reduce the complexity of the campaign setup. 

    We strongly encourage you to start using new ODAX objectives for ALL the new campaigns, as Meta will deprecate old objectives around the end of the year for new campaigns, so it's important you start learning and migrating new campaigns from now. In details,

    - use Sales (ODAX) in new or cloned Conversions and Catalog Sales 

    - use App promotion (ODAX) in new or cloned campaigns that used App Install

     

     

    We will release the remaining new objectives in legacy campaign creation in the coming days and weeks, as soon as each of them is ready.  Read more on how old objectives map to new objective and possible destination and optimization goals in KB article here

     

    What is Outcome-Based Objective Experience (ODAX)

    Meta has simplified the choice of campaign objectives by consolidating the previous 11 objectives into 6. This should make it easier for advertisers to decide which objective best aligns with their campaign goal. The new objectives, using ODAX are:

    • Awareness
    • Traffic
    • Engagement
    • App Promotion
    • Leads
    • Sales

    Read more here on how they map to the previous objectives: https://www.facebook.com/business/help/1438417719786914

    Meta ODAX objectives in Smartly Automated ads, Dynamic Ads, and Regular campaigns

    We have released 2 new objectives in Workspace: Sales and App Promotion, which are part of Meta’s Outcome Based Objective Experience (ODAX) redesign of campaign objectives to make it easier to select the right campaign objectives that aligns with ...
  • Template Editor: New Shortcuts to Move Between Layers in the Template Editor

    April 6, 2023 - General Availability

    Added a new shortcut in Template Editor to move between layers in ascending or descending order, and locked the use of this shortcut to specific parts in the Template Editor.

    Changes in Smartly

    By clicking the buttons Tab or Tab + Shift, it will select the layers within Template Editor in ascending or descending order respectively when there are some layers applied and the canvas is selected.

    When using the right side panel, Tab or Tab + Shift will go through the input elements instead.

    Impact and actions needed

    No actions are needed from you.

    Template Editor: New Shortcuts to Move Between Layers in the Template Editor

    April 6, 2023 - General Availability Added a new shortcut in Template Editor to move between layers in ascending or descending order, and locked the use of this shortcut to specific parts in the Template Editor. Changes in Smartly By clicking the ...
  • Template Editor: Updated Color Scheme for Timeline Layers

    April 6, 2023 - General Availability

    Redefined the colour scheme of the timeline layers to adhere to the WCAG2.0 accessibility standards

    Increased contrast between layer background and text/other elements to make it possible to incorporate the sound wave to the audio layer

    Mostly only change the shade of the colour instead of the hue (exceptions being lottie and text layer), so that the users who are used to identify certain layer types by colour can still do it without too big of a change

    Used the new brand colours to start incorporating them to the UI and to create a more consistent and cohesive UI.

    Changes in Smartly

    Clearer timeline layers and icons.

    Customers with visual impairments will see better contrast.Screenshot_2023-04-06_at_13.06.01__1_.png

    Impact and actions needed

    No actions are needed from you.

     

    Template Editor: Updated Color Scheme for Timeline Layers

    April 6, 2023 - General Availability Redefined the colour scheme of the timeline layers to adhere to the WCAG2.0 accessibility standards Increased contrast between layer background and text/other elements to make it possible to incorporate the sou...
  • Snapchat: Spotlight placement

    May 23, 2023 - General Availability

    Snapchat has introduced a new placement called Spotlight. Spotlight is a section within the Snapchat app that features short videos, similar to TikTok or YouTube shorts. You can now choose Spotlight as a placement for your ads, which means that the ads in the ad set are eligible to appear in that section of the app. Please note that the 'automatic' placement includes all available placements, including Spotlight.

    spotlight.gif

    Key benefits

    With an additional placement for your ads, you can reach a wider audience.

    Changes in Smartly

    When creating an ad set for Snapchat, you will now find a new selection under Placement -> Custom -> Between content: Spotlight

    Limitations

    Spotlight placement must be used in combination with either User Stories or Publisher & Creator Stories. You can't select it without either of the two others.

    Impact and actions needed

    No impact.

    Snapchat: Spotlight placement

    May 23, 2023 - General Availability Snapchat has introduced a new placement called Spotlight. Spotlight is a section within the Snapchat app that features short videos, similar to TikTok or YouTube shorts. You can now choose Spotlight as a placeme...
  • Snapchat: Override automation

    June 01, 2023 - General Availability

    Automated Snapchat assets, including campaigns, ad sets, and ads, now have a configurable publishing strategy. When automation is enabled, you can choose how to handle conflicts between the automation blueprint and the asset. You have the option to either keep or override values that were changed outside the feed.

    advanced-publishing.png

    In December 2022, we introduced Automated Ads (AA) for campaigns and ad sets, in addition to the existing ad-level automation. Our initial release strategy assumed that the blueprint and feed were always correct. If a conflict arose between the asset and the blueprint, automation would rectify the ad to align with the blueprint.

    For example, if an ad blueprint had an active status, but the customer manually paused the ad in Snapchat Ads Manager, the automation would detect the discrepancy during feed processing and restore the ad to an active state.

    However, we quickly learned that this approach was not optimal. Customers expressed a desire for more control to override the actions set up by automation. In addition to managing things from the ads manager, this also prevented status changes or bulk updates in reporting and the use of Predictive Budget Allocation (PBA) in automated ad sets.

    Key benefits

    With the new publishing strategy, "keep values changed outside of feed," you can now:

    • Update assets in Snapchat Ads Manager.
    • Change statuses in the reporting view.
    • Perform bulk actions in reporting.
    • Utilize Predictive Budget Allocation (PBA) for automated ad sets.

    By manually updating a field in an asset, you can inform the automation not to modify that specific field in the asset going forward. Any changes you make to that field in the feed will no longer be reflected in the asset. Other fields will continue to be automated. By switching to the "override changes" strategy, automation will resume for overridden fields.

    Since most expect the ability to override automation, we have decided to make "keep changes" the new default strategy for automation. We have also migrated all existing blueprints to use this strategy. If desired, you can edit the blueprints and switch back to the "override changes" strategy to revert to the previous behavior.

    Changes in Smartly

    In Snapchat campaigns, when you enable automation for the campaign, ad set or ad, the asset will have an extra card called "Advanced publishing rules". With it, you can select if the automation should keep or override changes outside of the feed and blueprint.

    Limitations

    Currently no known limitations.

    Impact and actions needed

    All existing automated assets have been migrated to the "keep changes" strategy. This is what most want. If you want this publishing strategy as well, then no actions are needed.

    If you want to go back to the "override changes" strategy, then you can edit the blueprint, expand the "Advanced publishing rules" -card and select "Override values changed  outside of feed." After publishing, the automation will revert all changes done to the assets outside of feed or automation.

    Related articles

    Make changes to Snapchat automated ads

    Automate Snapchat ads

    Snapchat: Override automation

    June 01, 2023 - General Availability Automated Snapchat assets, including campaigns, ad sets, and ads, now have a configurable publishing strategy. When automation is enabled, you can choose how to handle conflicts between the automation blueprint...
  • Move campaigns from one workspace to another

    Advertisers can now move unpublished or published campaigns from one workspace to another existing workspace or to a new workspace.

    Note: moving a campaign from a workspace to another will not affect anything in the running campaigns, only where you will find and be able to work with the campaign from that point onwards.

    Why have we built this?

    • If you change your mind about your workspace structure, you can easily change it by moving campaigns between workspaces.
    • You can have one "Template Workspace" which you use as the basis for any campaign. You can now within the template workspace duplicate the campaign -> move to their desired campaign workspace.
    • If you have had trouble with slowness of frontend loading all campaigns and have 20+ campaigns within the same workspace, you can now easily split the campaigns to two workspaces in order to keep the tool fast.
    • Not ideal workflow yet, but you are also able to clone well performing ads to another campaign in any workspace by:
      • clone the source campaign
      • move this clone to a desired workspace
      • clone the well performing ad from this campaign to your BAU campaign.

    Screen_Recording_2023-06-01_at_12.36.12.gif

    Move campaigns from one workspace to another

    Advertisers can now move unpublished or published campaigns from one workspace to another existing workspace or to a new workspace. Note: moving a campaign from a workspace to another will not affect anything in the running campaigns, only where y...